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Home > Author > Al Emid
Al Emid

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Member Since: Before 2003

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  Al Emid

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Journalist, Broadcaster, and part-time business professor at Centennial College in Toronto. I have worked in communicating ideas for 42 years. When a reader 'gets it' or a viewer 'gets it', or a student 'gets it' - you believe that you have done a modestly decent job of communicating worthwhile information.

Background Information

I figure I've been lucky ... I've been 'there' when newsworthy business news events happened ... observed them up close, and then wrote about them. And now I teach them as well. As a broadcaster, I value involvement in media venues that provide at least some ideas or information to those looking for solutions to the problems that bedevil us all. As a financial journalist, I get to observe fresh new business developments and incorporate them -- along with my research and first-hand interviews with business newsmakers -- into my community college lectures. That means that with my students I can go more effectively from textbook theory to real-life practice.

Earlier, I grew up in the 1960's but didn't smoke pot so maybe I missed something but I did experience the loosening of old time mores and a huge explosion in ideas and politics, just as I was studying at Ryerson University here in Toronto.

Also in the 1960's, I didn't do anti-war marches  so maybe I missed something but I remember the shock to established values that the Vietnam caused for any thinking person at the time and how it changed forever our concepts of war, international politics and patriotism. Along with Watergate, the Vietnam War also changed some of the things we believe about a journalist's responsibilities and the pressures under which he or she fulfills those responsbilities. In fact it re-defined some long-held concepts about journalism and story-telling.

Later, I didn't live and breathe the 'Roots' phenomenon so maybe I missed something but I did grasp the effect on society of our multicultural roots and the infusion of literature from far and wide.

I've worked long and hard in American radio and journalism but I didn't move to the United States after University like some of my communications school friends so maybe I missed something. Still, I've had the good fortune to work in the media of both countries and try to understand the media in each one. I didn't get a job at the CBC when that was a good thing to do -- so maybe I missed something but I did get a job at TV Ontario which was a great lesson in how to work in ideas, the satisfaction in doing that and the real meaning of 'low-budget production'.

I also decided at quite an early age that working in media and ideas meant that I would never be bored and never be rich. So far, I'm pleased to report that my teenage assessments were absolutely correct -- especially about the relationship between working in ideas and and restricted fiscal growth ---the 'never get rich' part. However, I stand ready to revise my thinking on that at any time.

I figure that if one can spend life working in ideas and their execution - and make decent money at the same time, life probably does not get much better than that.


I've taught post-secondary college classes in a number of situations where financial reward was not exactly the prime motivator. (Actually, money was not a motivator at all ... far from it.) In this bottom-line day-and-age that may be seen as something of an achievement, I believe. The irony is that a great student seminar can be every bit as energizing as a 'spirited' discussion in a network newsroom. The connection is much more than incidental: my students patiently go along with my attempts to connect the classroom textbook with what goes on in the real world of Canadian business, as reflected in part by the country's business media. While some would decry the growing pervasiveness of business media in Canada, that really is nothing more or less than a reflection of the changing place of business generally in our society at this time.

Also, I've been in the media jungle in two countries for 42 years and still have my ethics and still have my sanity. Aren't those two important accomplishments? I'm absolutely convinced about the ethics part but you may want to get a second opinion on the sanity part.

Additional Information

I've always liked the music of Bob Seger, who may have been thinking about authors, broadcasters and journalists when he wrote 'Against the Wind'. Isn't that what many of us do -- running against the wind -- as a matter of course? Some of his lyrics said it all: "... deadlines and commitments ... what to leave in, what to leave out. I'm older now but still running against the wind." Add to that sizable helpings of Frank Sinatra's 'My Way' and Henry Wadsworth Longfellow's Psalm of Life and you've got the picture. At the same time, don't the individuals who dominate the Canadian and American business scene often get there by also Running Against the Wind and by buying into Longfellow's world view?

Contact Information
Toronto  M4Y1R7   CANADA
Contact Author: Al Emid

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