Everyone has a book within them, and after 25 years in marketing, this is mine. It's one of the 100 things to do before you die!
After finishing his degree in Chemistry, Guy gained a classical consumer goods marketing training with Boots and Procter & Gamble. He has since worked for many other blue-chip organisations including PricewaterhouseCoopers, Reader's Digest and Omnicom. He has been a marketing director and business planning manager for ten years and a marketing consultant for twenty years. He now runs consumer research, innovation and strategic marketing consultancy, The Marketing Directors where he helps some of the world’s leading brands and businesses including the BBC, Cadbury, the Home Office, McDonald’s and Merlin Entertainments.