Pegi Burdick began her journey toward untangling her emotions from her money as Vice President of National Sales of a company owned by a woman and staffed by women and with an entire female client base. In this environment, Pegi began to understand the unique intricacies of how women communicate, grow, and interact with each other. It was truly an eye-opening experience for her.
Unresolved financial conflicts between the owner and the management team frustrated her, and she left for a more predictable environment, unsure what that would be, but open to anything that made sense.
She became a mortgage broker - a position in which the relationship with clients is rooted in trust. As Pegi learned the business, she was amazed at the ways in which so many women mismanage their finances. The trusting relationships she developed with her clients afforded her a much deeper insight into the intimate details of their lives, and she learned that many of them were coming out of abusive relationships. They were burdened with house payments they couldn’t afford, and had children to feed, but were not receiving financial support from their estranged husbands. The stories and the struggles of her clients inspired Pegi to develop the concept for a business, Home Loans For Women. The company strived to help those women keep their homes and repair their finances, and 5% of the net profit went to support organizations that helped victims of domestic abuse.
These experiences, combined with several years of prior business experience, armed Pegi with the knowledge, skills and passion to create THE FINANCIAL WHISPERER, a concept that seeks to help women separate their emotions from their finances. Through this program, women learn to recognize and understand how and why they confuse love and money, why they have difficulty demanding what they deserve, and they receive tools that are life changing.