Everyone has a book within them, and after 25 years in marketing, this is mine. It's one of the 100 things to do before you die!
Guy has three decades research, marketing and strategy experience. After finishing his degree in Chemistry, Guy started out in brand management for Boots and Procter & Gamble. His career includes roles as Business Planning Manager at Reader's Digest and Marketing Director of an Omnicom agency. He now runs marketing consultancy, The Marketing Directors where he helps some of the world’s leading brands including the BBC, Cadbury, McDonald's, Merlin Entertainments; public sector organisations such as the Home Office, and small businesses. Guy teaches strategic marketing, marketing communications and brand marketing around the world. He is a Chartered Marketer and has a degree in Chemistry (Manchester University).