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Bob Woodward

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Member Since: Feb, 2003

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  Bob Woodward

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As the strategic solutions provider for a two-time Malcolm Baldridge Award winner, author Bob Woodward witnesses first hand the powerful effects of goal-based structural alignment in determining success. With personal global experiences spanning 40 countries, Woodward casts broad insight into the dynamics of organizational effectiveness and performance excellence.

Background Information

Thousands of books are sold each year on the topics of leadership, strategic planning and competitive structure. Yet, business leaders are still being swept into the same organizational windstorms that have caused them havoc for decades. Why? The answer is surprisingly simple. Leaders cannot create aligned structures, lean processes, or effective organizational activities without all stakeholders first understanding the strategic destination.

“It’s always best to start at the beginning.And all you do is follow the yellow brick road.” Glinda, the beautiful Witch of the North From the Wizard of Oz.  In "Aligned Yellow Bricks," author Bob Woodward teaches the critical importance of starting at the beginning, and walks you step by step through the process of:

     · Defining and communicating goals

     · Aligning the organizational workforce

     · Creating balanced measurements and metrics

     · Installing a relavent reward system

"Aligned Yellow Bricks: The road back to Kansas", provides you with a logical and progressive methodology for success, preventing the tornado of random activity that only creates an Oz-like illusion of accomplishment. "Aligned Yellow Bricks" keeps your organization grounded, and moving along the strategic road to effective organizational goal fulfillment.

Birth Place
San Francisco, CA USA

Editors Choice Award, iUniverse
Readers Choice Award, iUniverse

Additional Information

In his first book, Aligned Yellow Bricks, Bob Woodward reveals the secrets of organizational alignment, and illustrates the importance of strategic goal setting. (The Concept) After being swept up in a twister of competitive pressures throughout the 1990s, business leaders are now realizing that they have been inadvertently blown from the strategic path that once gave them firm direction. Just as Dorothy and Toto tentatively came to accept their strange circumstances after their fateful encounter with a tornado, many organizations feel like they too have been dropped from the sky into unfamiliar territories and are, in fact, not in Kansas anymore. The new and hyper-competitive business environment blinded many into believing that the black and white nucleus of strategic vision could be cast aside in favor of a more colorful approach toward short-term market gain. But organizations are now slowly realizing that only the true values at the core of a strong strategic roadmap will be able to guide them back to a more balanced and sustainable business model. To find their way back home, they will need to focus on their own set of defined strategic goals. Hundreds of books have been sold on the subjects of leadership, strategic planning and competitive structure. Yet businesses still allow themselves to be swept up into the same windstorms, which have played havoc with organizational effectiveness for decades. Why? ∑ Hasnít Peter Drucker already successfully blanketed the market with enough sound management advice? ∑ Havenít Robert Kaplanís messages on efficient business strategy yet taken root and blossomed? ∑ When will Michael Porterís tomes on competitive advantage finally kick in? The answers to these questions, in large part, can be found in the target audience of the authors. Is it possible for an entire organization to work effectively toward a goal when only the leadership team understands what that goal is? The answer is a resounding ďNoĒ. Aligned Yellow Bricks is a business primer, written in simple and easy to understand text, meant to help entire organizations walk step-by-step down the yellow brick road toward aligned organizational effectiveness. Complete business groups will benefit by learning about the critical importance of goal setting and aligning their activities toward strategic goal fulfillment. Using easy to remember metaphorical relationships curried from the mythical trip to the Land of Oz, the book walks the functional participants through examples, both fictional and true, of how misaligned organizations effectively regroup back along their own strategic path. The power to fulfill their potential became apparent, as Dorothy and her fellow travelers finally discovered, only after the Great and Powerful Oz reminded them of the importance of understanding and embracing their own set of fundamental values and goals. Aligned Yellow Bricks provides the keys to unlock the potential of leadership teams and their entire supporting organizations, by teaching them the critical importance of strategic goal setting as the basis for affecting organizational alignment toward goal fulfillment.

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