I like to write by using the principal of beginning with the end in mind. I often use this for the story itself, but also for it's purpose. Is what I am about to write designed to be informative, entertaining, or to help others?
When I wrote my book, "When Money Talks, Listen"!, I first thought about why, and what? So, I decided that I wanted to write something that could help people open up and attract money into their lives, encourage gratitude and giving, and tell this all in an story that is both fun and heartwarming. Based on the very generous emails I've received from my readers, I think it was accomplished.