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Home > Author > Peter Beren
 
Peter Beren

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  Peter Beren

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"Peter is a publishing professional through and through. In our work together at both Sierra Club Books and Palace Press, it was clear to me that he combined a keen awareness of what it takes to package and market a publication successfully with a deep commitment to creating publications that matter--books and other works that illuminate our world" -- Phil Catalfo, author and editor.


Background Information

Peter Beren is a book publishing professional with more than 30 years experience as a Marketing Director, Licensing Director, Publisher, Agent and Author. The former Publisher of Sierra Club Books, VIA Books and Vice President, Publishing for Palace Press International, he started his career as a founding staff member of The Boston Phoenix, an alternative newsweekly, writing about the counter culture in 1969.

In the 70's, he was part of And/Or Press, Inc., a Berkeley, California-based alternative book publisher. He published such bestselling titles as The Holistic Health Handbook and Robert Anton Wilson's Cosmic Trigger: The Final Secret of the Illuminati (still in print after 30 years). In the 1980's, he joined Sierra Club Books, the publishing arm of the grassroots environmental organization, rising to the position of Publisher after 15 years of service. He published such bestselling titles as Material World, Women in the Material World and Bay Area Wild. 

He later went on to become Publisher of VIA Books, a division of the California State Automobile Association and Vice President, Publishing for Palace Press International where he spearheaded such projects as Jerry Garcia: The Collected Artwork and Dressing a Galaxy: The Costumes of Star Wars.

He often served as a consultant to independent publishers, chief among these was Jeremy P. Tarcher, Inc. (later to become Tarcher/Penguin), where he was an aquisition scout. Among the titles he put on Tarcher's list were several bestsellers including Smart Love, A Time to Heal and When Someone You Love Has a Mental Illness.

Currently a Publishing Consultant and Agent, he is the author of five books including The Writers Legal Companion, written with attorney Brad Bunnin, a definitive work that has been in print for more than 25 years. Other titles include: California the Beautiful (with Galen Rowell), Vintage San Francisco (with the Moulin Studio), Moving Into Space (with the New Dimensions Foundation), Hidden Napa Valley (with Wes Walker) and Yosemite and the Eastern Sierra (with Gary Crabbe). He makes his home in the San Francisco Bay Area.

 

 

 

Birth Place
New York, NY USA
Accomplishments

Founder of the Sierra Club Licensing Program
Publisher of Sierra Club Books
Founding Publisher of VIA Books
Founding Staff Member of The Boston Phoenix
International Association of Business Communicators Merit Award for Excellence in Communication.

Calendar Marketing Association Silver Medal, Retail Division.

Indpendent Publishers Association Gold Medal.

Additional Information

Lecture - Bay Area Independent Publishers Association, November 14, 2009, First Congregatonal Church, 8 North San Pedro Road, San Rafael, CA. 11:00 a.m. Talk and Book Signing - Book Passage, November 19, 2009, Corte Madera, CA. 7:00 p.m. Talk and Book Signing- Pegasus Books November 4, 2009 Solano Avenue Berkeley, CA 7:30 PM





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