AuthorsDen.com   Join Free! | Login    
Happy 4th of July!
   Popular! Books, Stories, Articles, Poetry
Where Authors and Readers come together!

SIGNED BOOKS    AUTHORS    eBOOKS new!     BOOKS    STORIES    ARTICLES    POETRY    BLOGS    NEWS    EVENTS    VIDEOS    GOLD    SUCCESS    TESTIMONIALS

Featured Authors:  Christina Neely, iDavid Humphrey Sr, iVenkataraman Gopalakrishnan, iMichael Thal, iAudrey Coatesworth, iGisele Vincent-Page, iAllen Smith, i

  Home > Marketing > Articles Popular: Books, Stories, Articles, Poetry     

Beth Fowler

· + Follow Me
· Contact Me
· Books
· Articles
· Poetry
· News
· Stories
· Blog
· 50 Titles
· 38 Reviews
· Save to My Library
· Share with Friends!
·
Member Since: Before 2003

Beth Fowler, click here to update your pages on AuthorsDen.





Books by Beth Fowler

Networking: What’s Your Story?
by Beth Fowler   
Rated "G" by the Author.
Last edited: Thursday, April 24, 2014
Posted: Thursday, April 24, 2014

  Print   Save    Follow    Share 

Recent articles by
Beth Fowler

Is it Time to Use a Bigger Hammer?
You’re Going to Like the Way You Network
Why Editors Reject Great Manuscripts
How to Change Rejection into Book Contract
When it Comes to Education, Size Doesn't Matter
Lead Generation: Why the How Matters
Spiritual Earthquakes
           >> View all

From the time we’re toddlers pleading with a parent to, “Tell me a story,” through our Netflix-ing adult years, until the day we leave this earth, we love hearing stories. Why not add stories to your business networking toolbox?

Typically, networkers give elevator speeches or 30-second commercials. These sound bites help create connections, build relationships and convey what we do. Often we’re networking while competing with the buzz of a roomful of businesspeople and hors d'oeuvres for our listeners’ attention.

Recently, as I was getting ready to leave the dentists’ office after an early morning appointment, the new hygienist asked if I was heading off to work next.

I didn’t think this was the time or place for a business-speak “commercial.” So I muttered a one-size-fits-all reply, “Oh, yeah. Busy day ahead.” I left the office kicking myself for missing an unplanned opportunity to network, to tell someone what I do, and to learn a bit about someone else. And yet, I didn’t feel that saddling up my trusty ol’ commercial would have been appropriate.

I could have told her a story.

All stories, from Aesop’s fables to the latest blockbuster, have three basic components. Characters, conflict and resolution.

Your business stories will have the same three parts. The characters are you and your customers. The conflict is a problem customers hired you to fix (or opportunity you helped them capture). The resolution is the result – problem solved! Opportunity taken! You have as many stories as customers.

As with Aesop’s fables, each story imparts a message – intended, implied or unintended - as in the following exchange that actually occurred.

Before my presentation on Networking: Best Practices at a local business association, I was networking to get to know the association’s members. I approached a man who was walking on crutches. I said, “I hope you heal soon.”

He replied, “I’m the manager at ________Gym and I got a MRSA infection. It didn’t heal properly so I had to have a chunk of my foot cut out.”

You can bet your 15-pound dumbbells that I’m not going to visit that gym or refer anyone to it.

Carefully select stories for networking. Avoid stories that might come across as bragging (use third party testimonies instead). Steer clear of lightning-rod topics, revealing clients’ personal information, complaining about the hors d'oeuvres and committing other breaches of professional etiquette. People assume that anyone who’s less than businesslike with anybody, will be less than businesslike with everybody…including the potential clients they were considering referring for business.

Let’s cut back to the earlier missed opportunity when the hygienist asked me, “Are you going to work next?” Instead of the lame reply I gave before, I’ll tell her a story that features characters, a problem, and a resolution.

Here’s my second take with the hygienist: “I’m a business mentor at SCORE. I’m going to meet with a business owner this morning. He wants to expand his market share. We’ll sit down together and evaluate ways to attract more customers and keep the customers he has.”

Networking is a give-and-take dance. Listen. Talk. Listen. Talk. As we’re listening to other people’s commercials and stories, we can focus on finding ways to encourage and help them.

Depending on the circumstances, one can network using a trusty workhorse of a 30-second commercial or a networker can tell a story. Sharing stories is fun and creative for the teller. I’d wager that hearing stories is enjoyable and memorable for listeners who are expecting to hear traditional elevator pitches or 30-second commercials.

Get additional networking mileage out of your stories by using them in social media.

What’s your story?


Beth Fowler, a York SCORE volunteer business mentor, coordinates the organization's Speakers Bureau to present business topics to local organizations.

Web Site: SCORE


Reader Reviews for "Networking: What’s Your Story?"


Want to review or comment on this article?
Click here to login!


Need a FREE Reader Membership?
Click here for your Membership!


Reviewed by m j hollingshead
well done
Popular Marketing Articles
  1. Cheryl Holloway J.E.Thompson Blog Intervie
  2. Published in OM Times
  3. I am Angry
  4. Australian Condom Ad
  5. Whittling it Down
  6. What can be done to improve book sales?
  7. ALPHABET SOUP ?
  8. How I sold almost 2,000 books in twenty ho
  9. Thompson On...Is finding a literary agent
  10. How to be a Great Telesummit Guest Present

How to Get on the News Without Committing Murder by Beverly Mahone

This book is for people looking to gain greater visibility and exposure for their works. How to re-do, re-new, re-create and re-invent are among the tips offered in the newly relea..  
BookAds by Silver, Gold and Platinum Members

How to Get on the News Without Committing Murder by Beverly Mahone

This book is for people looking to gain greater visibility and exposure for their works. How to re-do, re-new, re-create and re-invent are among the tips offered in the newly relea..  
BookAds by Silver, Gold and Platinum Members

Authors alphabetically: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Featured Authors | New to AuthorsDen? | Add AuthorsDen to your Site
Share AD with your friends | Need Help? | About us


Problem with this page?   Report it to AuthorsDen
© AuthorsDen, Inc. All rights reserved.