If you have written a book, you probably have written another book in blogs and articles and don’t even realize it. If you haven’t written a book, but you write blogs and articles to promote your business, you could be birthing a book idea that, with a little help, can be shaped into a product for profit.

I started out writing articles and blogs to promote my publishing business web site and as I looked at the ton of articles, blogs and audio I was growing, I thought, “I need to make these writings make more money. So I put it into a manuscript format. When I looked them over, I was blown away. I went to work molding my next book idea.

I have to admit the biggest struggle I had was what to let go what didn’t fit. I got over myself and put them aside for the next book.

The next challenging task was to find a title that tied all the subjects together under one common theme. This was labor intensive. I must have gone through over 150 titles to come up with the one I thought clearly expressed what I wanted my readers to walk away with.

Then came the hours spent going from online book store to online book store looking at titles related to my subject. Because my subtitles were individual and stand alone titles, it wasn’t as easy as I first thought.

I did manage to kill two birds with one stone: while looking at titles I kept an eye out for cover ideas, making sure I stayed away from titles that were trademarked or registered.

Just because you wrote it in pieces and fine-tuned it to be published on your blog or article site, don’t rush into print. Give it the same attention as any other writing. After you have removed what you don’t want, re-read it again; a few more times wouldn’t hurt. You might want to put it down for a few weeks and go back to it.

Developing an audio product is quicker than turning blogs and articles into e-books and books.
I use a service called Audio Acrobat. You can sign up for it at AudioAcrobat.com, or find another free teleconferencing service you can use to record. 

Each week I choose a topic related to my business, which is publishing coach. I combine my experience with research, prepare a talk, print out a hard copy, rehearse it, and then record.

My recording is ready within minutes. I download the audio onto my desktop. Using a tool I found at free.audio.editor.com, I edit and burn it right on to a disk.  or create an MP3 file ready to utilize when I am ready to market.

If you have a series of talks, you can package them together. Books can be read into a recording, creating an audio book using this method, or just plain audio product.

Before you finalize your product here are some questions you might want to ask and answer: Who will buy this book? Who is your audience? What is your message? How will you reach your buyers?  This will help you to plan out your marketing strategy. More about marketing at www.telecafepublishing.com

Shortcut To Getting Started

1. Print out blogs and articles in a manuscript format, double spaced
2. Take a separate piece of paper and write out your titles
3.  Is there a certain message that seems to be screaming at you?
4.  Go back and read through the first few lines of each, make notes
     Under the titles
5.  Identify a subject or a message
6.  Visit online major chains looking for your subject or message
7. Keep your eye open for cover ideas
8. Remove any topics that seem to be out of place, not flowing
    With your chosen title, or message.
9. Start your edit and proofreading; if you don’t know how to do it, hire someone.
    You might want to check out Elance.com
10. Don’t rush to the market, look at your competitors and began to set up your marketing strategy
11. Have a plan before you finish the final product.
12.  Once you have done all of the preparation, including giving thought to your marketing plan,
13.  You have a choice of doing an e-book, or a soft cover book.