Whether your book is self-published, POD or published in the traditional manner, you, the author, need to take an active role in marketing your book wherever you go.

Even if you've got a savvy agent and a big publishing house, you've got to sell a significant number of books before they will send you on an expense-paid cross-country tour. So you'll need a little guidance and some compelling marketing tools. A good public relations firm can create eye-catching press releases for you. But good PR pros are pricey and often geared to businesses, not writers. And you will need a great sell sheet and media kit, customized to your published project.

Try to find a sample sell sheet online. It's a trick. However, I can create press releases and sell sheets that will get you noticed by bookstore managers, reviewers and the media. Your dance card will be filled with booksignings and author chats. And you can use these professional media kit components to write your own PR again and again, for each book you write.

So, if you need some help marketing your book, give me a holler at sandyhenrywrites.yahoo.com. And visit my website www.sandyhenry.com for additional information regarding my books, biography and upcoming events.