Just like many other social networking sites, such as Facebook, Twitter and Google, Pinterest is fast evolving to become another marketer's dream of promoting goods and services. Users have skyrocketed over the last six months and it looks to continue, since Pinterest can serve as an effective tool for marketing business, especially for small businesses. Not only can Pinterest be used for a marketing tool, it can be utilized to help regular consumers who are looking for your type of product/service. Here are some marketing tips and strategies to help you make the most of Pinterest.
First of all, Pinterest, like other networking sites have certain rules, or secrets if you will, to ensure the best business plan for them, not you. But, by knowing some of these secrets, you can better formulate a plan to make Pinterest work for you.
MMention or tag your friends in the comment sections with the . symbol and just like Facebook or Twitter, a list will pop up. You can use that list to market to those who have the same interests as you or your business.
Repin, repin, repin! Pinterest works when other people network off each other. In other words, repinning will most assuredly result in more people viewing more products, and if your product has been repinned a number of times, more people will start repinning your product. It's a cycle that never ends. The trick is to see which products get repinned the most and then you can strategize with your employees on how to target those pinners who are interested in your product or service.
Once people go to your pins, make sure you have any and all information to market your product and service, including price, availability and contact information, as well as if you are just an online business, or if you have a local store.
IInfographics are your best friend. Infographics are visual representations
of iIInformation, data or knowledge and are very beneficial to followers and repinners on Pinterest. If people can visualize, actually see growth charts or availability on your products, or even statistics; they are more likely to check out your website and therefore, your product.
These secrets and tips will ensure potential customers check out your product or service, and give you a leg-up on the competition.