Blogs by Walt Hardester
Gee, I hate it for you
11/12/2009 8:33:18 PM
BK
So BK franchisees are sueing the franchiser because of the BK Dollar double cheesburger. Darn that's tough. Even though their traffic has increased 20 percent, they are bitchin about losing a dime on each double cheesburger. Ok losing a dime, but that means that if they buy fries or even a small drink your overall profit has increased. Maybe not by 20 percent, but only 18, because of the loss of ten cents on the burger.
The only rub here is because of the present economy, people are going to the drive=up and buying fifteen double cheesburgers to go. No drinks, no fries, no thank you. I will take it home and enjoy a meal on the King.
Gee, I hate it for you.
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