With each book I’ve written, I’ve encountered obstacles in marketing and promotion that had to be overcome. In the early years they included my being an unknown, being self-published and POD. When I switched to writing non-fiction, my first book — Policing Las Vegas — was a local interest story and I had no credentials as a historian.
My latest book, CULLOTTA, has brought a new concern expressed by some potential buyers: They don’t want some of their money ending up in the pocket of a confessed killer. How do you address an objection like that? I haven’t come up with an answer that would result in sales, but it might get me some fans.
My standard response is something like this: I understand where you’re coming from. But since you obviously have an interest in organized crime books, CULLOTTA is one you should read. Why not see if it’s available through your library and read it for free?
So far, that reply seems to satisfy that concern.