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Blogs by Patrick Joesph Schnerch
The Key to Success!
2/17/2009 11:15:06 PM
The 'City of Gardens: The Other Side of the Fence' is destined for success! Taking account of a well planned book combined with heavy advertisement and media coverrage, it has the marking of being a very successful book. With less than two weeks before the official launch, the book is already making noise.
I have sent the book out for review to compliment and follow up on the release of the, City of Gardens: The Other Side of the Fence'. I followed the marketing steps to a tee and it is working exceptionally well.
My brother-in-law gave me some great tips regarding advertising and printing ideas to save money. He is in the printing business and knows all the ins and outs.
It has been suggested to me to also sell my other books as well at the book launch. I am not certain yet if that is something I want to do at this time. I want to concentrate on the new book right now.
If this event is successful, I will host another event to include all three books. The idea is to create a buzz about the new book first. Keeping myself focussed is the best way to go for now.
The media is biting and so is the public. It does take a lot of planning and preperation before hand to launch a successful campaign.
I was told today by a supporter that the timing of the book release if perfect which coincides with the inner workings of the city to end homelessness.
There are several media outlets that are doing a story about this book and the the up-coming book release. TV, radio and newspapers are covering the story. In conjunction of the 5,000 flyers being distributed, we can easily assume a full house for the book release on March 1st.
Being complimented by several reviews, this may become the lead story for 2009 in Victoria. I even gave a city councillor a book to review.
You have to think on all levels. Free books to influencial people is a safe investment. It is money well spent. 'The City of Gardens: The Other Side of The Fence' has already created a buzz at the right time before the official release.
Internet publicity and keeping up with the news is another way of getting the word out. There may not be any sales, but the information is getting out there.
People are interested in what we do in planning and execution of the campaign so they can also include these tips in their own project.
Not everything has to be about money to be successful. A careful balance is required for a successful campaign. Delivery of information is the key.
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More Blogs by Patrick Joesph Schnerch
• Book Rights for Sale - Wednesday, October 27, 2010
• Book Review / The Peaceful Warrior - Wednesday, September 22, 2010
• Book review / City of Gardens: The Other Side of the Fence - Tuesday, September 21, 2010
• Now you know - Sunday, September 19, 2010
• Facts that contribute to social degeneration - Monday, September 06, 2010
• Not enough - Monday, September 06, 2010
• Book Network - Saturday, September 04, 2010
• The Other Side of the Fence - Tuesday, December 22, 2009
• City of Gardens: Book review - Thursday, November 19, 2009
• City of Gardens: Victoria's Dirty Little Secret - Wednesday, November 18, 2009
• Link Exchange - Wednesday, November 04, 2009
• The Invisible Society / Edit - Sunday, October 25, 2009
• The Invisible Society / Excerpt - Tuesday, October 06, 2009
• The Invisible Society / October 19, 2009 - Monday, September 28, 2009
• New book / AWSOME!!! - Sunday, September 13, 2009
• Life is Good! - Tuesday, September 01, 2009
• Forum and Chat - Monday, August 24, 2009
• I Double Dog Gone Dare You to Read This! - Friday, August 21, 2009
• The Motive Behind West Coast Literary Productions - Wednesday, July 22, 2009
• Bipolar Babe / Inspiration - Monday, July 20, 2009
• Andrea Paquette / Bipolar Babe - Saturday, July 11, 2009
• The Invisible Society Interviews - Saturday, July 11, 2009
• Bipolar Babe - Saturday, July 04, 2009
• Marketing "The City of Gardens Collection" - Saturday, June 27, 2009
• Field Work / Research / Victoria, BC - Wednesday, June 24, 2009
• The City of Gardens Collection is Making its Mark - Friday, June 12, 2009
• Business is business... - Thursday, June 11, 2009
• Mental illness / Addiction/ Homelessness/ Victoria BC - Tuesday, June 02, 2009
• Book Series Going Political - Monday, June 01, 2009
• Book Research / The Invisible Society - Friday, May 29, 2009
• Book Research - Friday, May 22, 2009
• Mental illness, addiction and homelessness (Victoria, BC) - Friday, May 15, 2009
• Social Deterioration - Monday, May 11, 2009
• Show Time - Thursday, April 30, 2009
• The Forgotton, Lost and Neglected - Wednesday, April 22, 2009
• Faith In Action - Tuesday, April 21, 2009
• 2009 - 2014 - Sunday, April 19, 2009
• Marketing City of Gardens - Thursday, April 16, 2009
• Freedom Fighters Inc. - Monday, April 06, 2009
• Let There be Light / City of Gardens - Saturday, April 04, 2009
• Allbooks Review City of Gardens - Saturday, April 04, 2009
• Human Nature - Thursday, March 26, 2009
• The City of Gardens Collection / Publicity Campaign - Monday, March 23, 2009
• Breaking the Silence - Saturday, March 21, 2009
• The Invisible Society - Victoria, BC - Monday, March 16, 2009
• City of Gardens: The Invisible Society - Wednesday, March 11, 2009
• Book Review / Melissa Levine - Saturday, March 07, 2009
• Phase II / Publicity Campain - Friday, March 06, 2009
• Book Relase Up-date - Monday, March 02, 2009
• I Believe in Love! - Thursday, February 26, 2009
• Special Request for Book From Mayor's Office - Thursday, February 26, 2009
• Book Release / VHES Fundraiser - Wednesday, February 25, 2009
• The Key to Success! - Tuesday, February 17, 2009
• City of Gardens Sparking Interest From the Media - Monday, February 16, 2009
• Victoria Human Exchange Society (VHES) - Wednesday, February 11, 2009
• Schnerch / March 1st, 2009 - Friday, February 06, 2009
• City of Gardens on the Fast Track - Saturday, January 31, 2009
• City of Gardens is Generating a Lot of Interest in Greater Victoria. - Tuesday, January 27, 2009
• All or Nothing! - Thursday, January 15, 2009
• City of Gardens / VHES / The Facts - Sunday, January 11, 2009
• January / February 500 Book Drive - Friday, January 02, 2009
• Mental illness, Addiction and Homelessness. - Monday, December 29, 2008
• Communtity Support / Local and Beyond - Tuesday, December 23, 2008
• B-POTSC 2009-2014 - Thursday, December 18, 2008
• Welcome Readers and Authors - Wednesday, December 17, 2008
• Book Series Designed for Charity - Tuesday, December 16, 2008
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