Blogs by Patrick Joesph Schnerch
Marketing "The City of Gardens Collection"
6/27/2009 6:39:55 AM
Marketing never stops. Once a book has been released, the real work starts. If no one knows who you are, what you do or if the book exists, you will never find success.
You should know even before you write your book as to who your audience is. As for me, my audience is politicians, institutions and community leaders with relative interests to mental illness, addiction and homelessness.
Although the books are not of general interest to the public, the audience is still quite large. It is a select target which requires individual contact with those who are directly involved with making decisions concerning these issues.
By causing interest of the most prominent people, the word has a probability of being communicated throughout the office, institution and may eventually reach the general public. By contacting these people, I am looking for endorsements, financial support or partnerships concerning the seven book series.
Major institutions already have a large network in place and have the resourses required to to propel a publication into large circulation. These contacts can also give credibility to the book thus paving the way for future publications relative to the field.
Some of the reasons for contacting these people is to try to obtain contracts of support, credibility and future financing for the next book to be released.
Usually a free copy of the book will be sent to the potential contact for review. If approved, many doors may very well open. This may be very expensive, so you have to choose wisely as to who you need to send a free book to.
As for publicity, most effort and money should be spent in your own city. If successful, the media will pick up the story and the news will emminate quickly accross the nation at no added cost to you.
Personal contacts at home is the most effective. Putting a face to the name and cause is extremely important. Don't try to sell a book. Sell your name and the cause you believe in. Books will come and go, but a name can last forever.
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More Blogs by Patrick Joesph Schnerch
Book Rights for Sale - Wednesday, October 27, 2010
Book Review / The Peaceful Warrior - Wednesday, September 22, 2010
Book review / City of Gardens: The Other Side of the Fence - Tuesday, September 21, 2010
Now you know - Sunday, September 19, 2010
Facts that contribute to social degeneration - Monday, September 06, 2010
Not enough - Monday, September 06, 2010
Book Network - Saturday, September 04, 2010
The Other Side of the Fence - Tuesday, December 22, 2009
City of Gardens: Book review - Thursday, November 19, 2009
City of Gardens: Victoria's Dirty Little Secret - Wednesday, November 18, 2009
Link Exchange - Wednesday, November 04, 2009
The Invisible Society / Edit - Sunday, October 25, 2009
The Invisible Society / Excerpt - Tuesday, October 06, 2009
The Invisible Society / October 19, 2009 - Monday, September 28, 2009
New book / AWSOME!!! - Sunday, September 13, 2009
Life is Good! - Tuesday, September 01, 2009
Forum and Chat - Monday, August 24, 2009
I Double Dog Gone Dare You to Read This! - Friday, August 21, 2009
The Motive Behind West Coast Literary Productions - Wednesday, July 22, 2009
Bipolar Babe / Inspiration - Monday, July 20, 2009
Andrea Paquette / Bipolar Babe - Saturday, July 11, 2009
The Invisible Society Interviews - Saturday, July 11, 2009
Bipolar Babe - Saturday, July 04, 2009
Marketing "The City of Gardens Collection" - Saturday, June 27, 2009
Field Work / Research / Victoria, BC - Wednesday, June 24, 2009
The City of Gardens Collection is Making its Mark - Friday, June 12, 2009
Business is business... - Thursday, June 11, 2009
Mental illness / Addiction/ Homelessness/ Victoria BC - Tuesday, June 02, 2009
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Book Research / The Invisible Society - Friday, May 29, 2009
Book Research - Friday, May 22, 2009
Mental illness, addiction and homelessness (Victoria, BC) - Friday, May 15, 2009
Social Deterioration - Monday, May 11, 2009
Show Time - Thursday, April 30, 2009
The Forgotton, Lost and Neglected - Wednesday, April 22, 2009
Faith In Action - Tuesday, April 21, 2009
2009 - 2014 - Sunday, April 19, 2009
Marketing City of Gardens - Thursday, April 16, 2009
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Let There be Light / City of Gardens - Saturday, April 04, 2009
Allbooks Review City of Gardens - Saturday, April 04, 2009
Human Nature - Thursday, March 26, 2009
The City of Gardens Collection / Publicity Campaign - Monday, March 23, 2009
Breaking the Silence - Saturday, March 21, 2009
The Invisible Society - Victoria, BC - Monday, March 16, 2009
City of Gardens: The Invisible Society - Wednesday, March 11, 2009
Book Review / Melissa Levine - Saturday, March 07, 2009
Phase II / Publicity Campain - Friday, March 06, 2009
Book Relase Up-date - Monday, March 02, 2009
I Believe in Love! - Thursday, February 26, 2009
Special Request for Book From Mayor's Office - Thursday, February 26, 2009
Book Release / VHES Fundraiser - Wednesday, February 25, 2009
The Key to Success! - Tuesday, February 17, 2009
City of Gardens Sparking Interest From the Media - Monday, February 16, 2009
Victoria Human Exchange Society (VHES) - Wednesday, February 11, 2009
Schnerch / March 1st, 2009 - Friday, February 06, 2009
City of Gardens on the Fast Track - Saturday, January 31, 2009
City of Gardens is Generating a Lot of Interest in Greater Victoria. - Tuesday, January 27, 2009
All or Nothing! - Thursday, January 15, 2009
City of Gardens / VHES / The Facts - Sunday, January 11, 2009
January / February 500 Book Drive - Friday, January 02, 2009
Mental illness, Addiction and Homelessness. - Monday, December 29, 2008
Communtity Support / Local and Beyond - Tuesday, December 23, 2008
B-POTSC 2009-2014 - Thursday, December 18, 2008
Welcome Readers and Authors - Wednesday, December 17, 2008
Book Series Designed for Charity - Tuesday, December 16, 2008