Flowing Freeways of Marketing
Thursday, April 08, 2004 3:32:00 PM
by Pamela Faye
|For the Publishing Industry, endless streams of creativity must flow from stars that shine brightly.
Winding country roads, highways and byways, all lead to the flowing Freeways of Marketing. It is a simple matter of which road you would like to travel as Authors, and Publishers.
* Viva! * Las Vegas
To the Length and Breadth of Texas
On the Swift flowing Currents of the Gulf Stream
Raging Chicago Fires
Country Roads and Fairgrounds of the Heartlands
To the Height of Snowcapped Rocky Mountains
I doesn't matter which road you chose... It is your dream to live.
Sometimes in life you get where you need to be, faster, by taking the Highways instead of the Freeways. Take your own special route. Investigate all the avenues linked to marketing, until you find which road works best for you. As an Author, you are obliged to assist the publisher with maximum sales for the publication of your novels. As a Publisher you need to market you books constantly to lift your authors to greater heights. It is a marketing marriage both must work hard at if success is to reach for the stars.
The most important message that was delivered to me, by the American marketer who taught me so much about marketing, and I Quote: "Kick the chock out from under your accelerator pedal and take it to the limits of what you are capable of achieving as a marketer."
All streams run towards rivers that flow to the vastness of open seas. Marketing is no different. The sky above is your only limit where marketing is concerned. Investigate every shining star throughout the vast universe of this Publishing Industry. They all glint with their own special magic.
Live the Author's, or Publisher's, dream that is right for you. Marketers are simply the lighthouses that guide ships in the night when they are searching for direction. We are the trained people who will hopefully stop you running aground. Creativity must flow with swirling currents through marketing to sweep up all in its path.
If it were not such a large part of the Publishing Industry in the 21st Century, I would not persist in attempting to shine a guiding light for those who are lost to this skill. It is what I do, it is what I know, and it is what I love. It is the fun side to being an author, of being an arts editor, and a marketer.
The creativity of a writer faces no grater challenge than selling the novel they have carried from their heart to a world of waiting readers with hopeful breath. Tale as old as time, true as it can be... People will forever love to be told timeless tales.
I tell this story as only the Author, Arts Editor, and Marketer can... from her heart and soul.
Coming soon, Chetan.com, it will be marketing magic like no other.
PR Arts Editor & Marketer
Ph/Fax: 61 7 5451 0558
Mobile: 0409 506 020