Excerpt from MetalUnderground.com:

This week a look at a new video from Canadian rockers, Reverse Grip. They have released a new video for “Nasty Reputation”, a track from their new four-song EP. Reverse Grip is a hard rock band formed by the three Broda brothers (Sean, Dru and Dylan) with a mission to bring back true rock n' roll. WARNING: The following video contains drinking and lots of cow bell.

There is a rule that any video opening with a cowbell, bottles of liquor, and caution tape will never fail as a whole. Yes, this is a new rule and yes, I am drinking.

The band, Reverse Grip, walks right past the caution tape; belly up to the bar where they look very comfortable. They pull out colorful, Canadian dollars for a drink. So that’s what this beautiful money is used for. Colorful money is used to buy shots of Jim Beam.

There is a LOT more cowbell and then a shot of the band playing that looks like a commercial for Jim Beam. Not only are all the members drinking from bottles of JB, but there is even a Jim Beam guitar! Moving from the ad-placement back to the bar we find the band shooting billiards. They are so horrible at pool it is difficult to know what game they are even playing.

Read the FULL column at MetalUnderground.com

David S. Grant is the author of several books.  His latest book, "BLOOD: The New Red" is now available.  For more information go to: http://www.silverthought.com/blood/  Follow David on Twitter: .david_s_grant