Now it’s linked to a Massachusetts-based vitamin and health products company.
Ideal Health, a 12-year-old Newbury company, has teamed up with Donald Trump and renamed itself The Trump Network to sell its nutritional products through a network of distributors.
Scott Stanwood, one of Ideal Health’s three founders, wouldn’t disclose any financial details about the new venture.
But he said he and his two Ideal Health co-founders, his brother Todd Stanwood and their longtime business partner Lou DiCaprio, are thrilled about the new venture.
“We are going to take the brand around the world,” he said.
The Trump Network will sell vitamins, a weight-management formula, energy drinks and a nutritional snack for kids.
The company’s distributors will receive commissions for the products they sell, along with a cut from products sold by other salespeople they’ve recruited.
Stanwood called The Donald an “amazing” business partner.
“He’s off-the-chart intelligent, and he’s very sweet,” Stanwood said. “He’s a really smart guy and he knows what he wants, but he has a heart for people, too.”
Trump, in an e-mail statement, called the new venture a “rescue and recovery program” for people suffering through the recession.
Joining the Trump Network costs $48. That buys a marketing kit and three months access to a personalized Web site to promote the products.
The Trump Network will compete with well-established networks such as Amway and scores of retail brands such as Centrum. Amway alone says it had $8.2 billion in revenue in 2008.
Material from the Associated Press was used in this report.
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