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August 25, 2010
Sharing with Writers
A newsletter that is also a community. Share your ideas. Learn from theirs! Associated with the multi award - winning series of HowToDoItFrugally series of books for writers, www.howtodoitfrugally.com


From the Desks of
Carolyn Howard - Johnson
and Sharing with Writers Subscribers

In the spirit of the advice I give in the Frugal Editor - - that is to use an extra pair of eyes whenever possible - - this newsletter is voluntarily copyedited by Mindy Phillips Lawrence ~ mplcreative1@aol.com ~ www.freewebs.com/mplcreative. I also tell writers to be patient with other writers when they make editing boo - boos. We're all human. This letter comes out weekly (except when I'm traveling or on deadline) and it's long!
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Contents
Regular Features
~Note from Carolyn
~Letters - to - the - Editor
~Thank Yous (where you also find leads and great resources!)
~Tips and News Galore! (They're scattered, you'll just have to find them!)
~Opportunities:
~On Poetry
~Author Successes
~Mindy Lawrence's Itty Bitty Column, “A New Time for Learning”
~Carolyn's Appearances and Teaching
~Wordstuff ™
This Issue
~Q&A a la Ann Landers: To Fr ^ ^ or Not to Fr ^ ^, That Is the Question
~Mini Feature: Author/Publisher Phil Harris Shares Fave Marketing Formulas for Success
~Feature: MaAnna Stephenson and I Talk Web Sites and Wowzles

Note: You may have better luck with the URLs in this newsletter if you copy and paste. I leave the links long rather than use hyperlinks in this letter because it is available in plain text in your e - mail window as well as by .pdf when you copy and paste the link provided below.
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Note from Carolyn

Dear Subscribers:

Ta da! Here is new booklet I just self published. It was once an Amazon Short, but Amazon gave up on their shorts and it became unavailable. So it’s back by popular demand. I hope you’ll all take a look at it. I know The Great First Impression Book Proposal: Everything You Need To Know To Sell Your Book in 20 Minutes or Less works. Like all my books it’s based on my own experience with publishing, promoting and with working with my clients. And, if you love it, I’d love a review on Amazon—just a few sentences.


http://budurl.com/BookProposals

You do all remember the chapter in The Frugal Book Promoter (www.budurl.com/FrugalBkPromo) on how you can use reviews to get clips and to network with the same editors (and bloggers) who may eventually give your book more exposure, right?

Anyway, I was able to bring this little booklet to you for only $6.95. Between it and Great Little Last - Minute Editing Tips for Writers: The Ultimate Frugal Booklet for Avoiding Word Trippers and Crafting Gatekeeper - Perfect Copy, they are the seeds of a new easy - and - fast - learn series of booklets for writers.


Happy Writing, Editing, and Promoting!
Carolyn Howard - Johnson

PS: Only three more places at our Roman Retreat October 23 to October 30. Jo Linsdell, a writer who lives in Rome, has planned a dinner for us where we can show (and sell!) our books displayed on a table in a local restaurant! The fees for the beautiful townhouse right near historical Rome (and the Trevi Fountain!) are very reasonable - - for Rome. If you’ve been considering it, look again on my blog at http://sharingwithwriters.blogspot.com/2010/02/roman - retreat - e - books - and - yes - promotion.html or just go directly to www.budurl.com/RomanRetreat. If you’re thinking about coming, quit it and just sign up!


=================================================Two highly recommended e - books for maximizing your Twitter account from Tony Eldridge are written especially for authors:
Twitter E - Book: http://www.on2url.com/app/adtrack.asp?MerchantID=150314&AdID=482099
Twitter E - Mail Course: http://www.on2url.com/app/adtrack.asp?MerchantID=150314&AdID=482103 and an interactive e - book on running a Twitter contest: http://www.on2url.com/app/adtrack.asp?MerchantID=150314&AdID=482099
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Letter to the Editor ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Good morning, Carolyn,

One of my FB author friends mentioned yesterday that she'd finally gotten some results from Twitter and now realized why she's been bothering with it all this time for professional purposes. Someone contacted her about her work and a job possibility. So I mentioned your book, Frugal and Focused Tweeting for Retailers, in a comment to her FB post. She said she'd have to look into your book. Perhaps other of her FB friends will take the tip, too. Don't know if it will result in sales for you, but am trying to spread the word.
Have a wonderful day.

Mary Emma Allen
me.allen@juno.com
http://Ibizsystem.com
www.kidoosh.com
www.gadaboutmedia.com

Ed. Note: I love publishing letters like this because it’s a reminder of how much we can do for each other. We’re all in this together and when we handle marketing with golden rule gloves, we all benefit.


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Needing something more meaningful for the celebrations in your life? Something that stays within your budget? Imagining the Future: Ruminations on Fathers and Other Masculine Apparitions for the men in your life. Sure, they like fusses made over them, too! (www.budurl.com/Imagining) ($6.95). Cherished Pulse (www.budurl.com/CherishedPulse) ($6.95) for someone you love. She Wore Emerald Then (www.budurl.com/MotherChapbook) ($12.95), for mothers and other women. They’re from the Celebration Series of poetry from Magdalena Ball and me.
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Tip: Spunk on a Stick is a blog that caters to authors, many who are actively contributing to the community. Diane featured some of my Twitter ideas on it at http://circleoffriendsbooks.blogspot.com/2010/08/frugal - and - focused - tweeting.html

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Endorsement: Dear Carolyn (Via Twitter): “I met you at the Erma conference two years ago. The editing seminar you did at that conference has been a great inspiration for my writing. I love your newsletter.” From Laurie Fabrizio who blogs for 50 - something Moms at http://www.50somethingmoms.com/laurie/. And humor at http://lauriefabrizio.squarespace.com . She is a contributing author of the book “Laugh Your Shorts Off: Short stories to make you giggle by award winning writers.” Laurie tweets @Ifab24.
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Tip: Wanna get lots more tips? Join Barbara Hodges and me on her No Limits Blog Talk Radio show. Why not query her for a spot of your own? http://www.blogtalkradio.com/rrradio/2010/08/12/red - river - writers - live - no - limits.


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Please paste this little blurb - - perhaps with a little endorsement - - in your newsletter or Web site: To subscribe to Sharing with Writers send an e - mail with SUBSCRIBE in the subject line to HoJoNews@aol.com or go to www.howtodoitfrugally.com for an auto subscribe box. Let me know you did it. I will be able to do something similar for you on my Resources for Readers page at www.howtodoitfrugally.com.
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Q&A a la Ann Landers
To Fr ^ ^ or Not to Fr ^ ^, That Is the Question
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Question:

My husband bought me a Kindle for my 36th birthday. It hasn't shipped yet but I was thinking of loading up on lots of the free books. Then I was thinking of posting some of my own children’s picture books on Kindle (in black and white) and selling them for zero. Maybe others for 99 cents to $1.99.

How do they set up payment?

Valerie Melville

Answer:

To publish on Amazon and to access all their information on that process, you must enroll for Amazon's advantage account. Once you've done that, you should be able to access pay information. After you've determined that you want to do it, uploading to Kindle is free.
Giving away a free book or two is a good way to sell others. But it only has a chance of working if, in the free ones, you include an ad for your other paid ones. That means you’ll need to go back and reformat your book before you put it into a pdf file for a Kindle upload.
Ads usually go in the backmatter. If you need convincing, I suggest you get Chris Anderson's book Fr ^ ^: The Future of a Radical Price at the library. Read it through for an understanding of how to eventually make money from giveaways and be sure to stick with it long enough to get to the later chapters that address some uses for using fr ^ ^ bies in the publishing industry.
This marketing tactic works especially well with books that are so old they aren’t selling well anymore, or for books that your traditional publisher has taken out of print. It is also an effective promotion device for writers of fiction. People read one book by a specific author, like it, and often buy another one.
CHJ


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My blog, War, Peace, Tolerance and Our Soldiers is where I get to nag and rag and try to make things better for our troops and maybe for the world. It includes a segment of frugal ways to help our troops and veterans. I'd love to have you leave a comment. www.warpeacetolerance.blogspot.com
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Author Successes

(The author successes segment is here to praise, laud, and encourage but the success of one author may give you a resource for another. So, applaud, certainly. But also learn.)

Good News and Resource for Children’s Authors
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Award - winning children's authorDonna McDine has joined the staff of the National Writing for Children Center and Children's Writers' Coaching Club as their Publicist Intern. In her new role, McDine will assist Suzanne Lieurance, founder and director with planning and implementing all promotional activities. The NWFCC's and CWCC's goal is to provide children's writers with information, instruction, and resources they need to start their writing careers or take their careers to new levels. Visit today at www.writingforchildrencenter.com and www.cwcoachingclub.com.

=================================================Book Proposal Help: "The Great First Impression Book Proposal: Everything You Need To Know To Sell Your Book in 20 Minutes or Less" for 49 cents at http://budurl.com/bookproposalreport =================================================

Feature

Author/Publisher Phil Harris Shares Fave Marketing Formulas for Success
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By Phil Harris

I asked four book marketing gurus, all of which have catapulted books to the #1 spot on Amazon.com, to write formula that summarizes their secrets. The experts are Kathleen Gage, Nikki Leigh, Penney Sansevieri, and Carolyn Howard - Johnson.

I specifically asked the experts not to write any detailed explanations. The reason for this is that any explanation would be a book length response. In fact all the experts have written extensively on the subject in books, newsletter, blogs and articles. I was really looking for a simple, bottom line equation that would summarize their basic approach to book marketing success—something that could even be put on a vision board, taped to the computer and stuck on the fridge.

The notion that if an author publishes their book readers will flock to buy it is a myth. All marketing experts agree that the real work only just begins before the ink is dry and, actually, should begin well in advance of publication. According to Bowker, U.S. book production alone is around 300,000 titles/ year or close to 6,000/week, (Worldwide the number is around 1 million titles). For some 90% of all titles, the average number of books sold each year, by title, is less than 100. Clearly, if an author wants to have any kind of sales at all, something more is required than just having the title on Amazon.

Assuming you have a well - written book and that there is truly an audience, or niche, for your title, how do you rise from the murky depths of that 90% well? When you look at the following formulas, I think you will see that simple is best. By simple I do not mean little work, I mean that the way to book sale success is not complex, but it does require vision, determination and constant work. Here is what KATHLEEN GAGE has for her formula:

Desire + vision = Success
Opt in list + online marketing = Book sales
Bonus offers + opt in box = Subscribers and buyers
Passion + excellence = Success
As both a writer and promoter of the conscious use of the Law of Attraction, Kathleen’s use of words like desire, vision and passion are near and dear to my heart. If an author is not passionate about their work, either fiction or non - fiction, chances are they will just end up with a book that sits in the dusty “no sales rank” category on Amazon. What does she mean by ‘opt in list’ and ‘bonus offers?’ My suggestion is to look at the contact information and ask her!
Kathleen Gage works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money - making products and services.
P.O. Box 551, Pleasant Hill, OR 97455 (1.541.654.0426)
http://www.kathleengage.com
http://www.themarketingmindset.com
http://www.dailyawareness.com

NIKKI LEIGH’s approach is a bit different. She says, “Authors and Any Other Business People — yes, authors are business people. They created a product and offer it for sale - that's a business. There are many authors who, and rightfully so, see themselves as artists and not businesspeople. To some, the mechanics of selling a book is to be left to the business agent. Okay, that may be fine if you are a proven NYTimes bestselling author, but I do not think that the vast majority of authors travel in those circles. So, if you want more than just seeing your book in print, an author must become a businessperson if they want sales. Nikki says, “I like to focus on the online opportunities for authors and businesses, so a formula I recommend includes:

Start by offering a high quality product + effective and consistent blogging + utilizing the Internet to build your brand and credibility + consistent and targeted social media and Web 2.0 interaction + reaching out to the right target market = Getting your quality product or service in front of the people who need and want what you are selling.

I love the product side of the equation because it hits at the heart of the matter and is something that we at All Things That Matter Press stress: get your book in front of those who need or want what you are selling. I am constantly amazed at how many authors do not even begin to put together a Web site or blog until after their book is published. Most marketers tell authors that if you can start pushing even a year ahead of publication that is not too soon. In fact, it takes at least a year for anyone to know that you exist. Building a credible presence on the Internet is not an overnight process, especially since every week that goes by, 6,000 new authors add their pages to the search engines. Further, some authors might think that these types of efforts only apply to non - fiction. Well that is fiction! Any novel worth reading has some kind of message and there are those who need and want what you have to say. If you do not believe that, then why write at all?

To see more about Nikki and her approach to marketing, visit the following:

Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing
Follow Me on Twitter - www.twitter.com/litekepr
Promotional Services - www.bookpromotionservices.com
WE Magazine - 101 Women Bloggers to Watch for 2009

PENNY SANSEVIERI offers several additional elements to the success formula. She says, “So, in my view there are a few things. First off, it's consistency. Whatever you do, be consistent in your communication. So often, authors get weary of their campaigns, or impatient for results so they change messages, focus, whatever - before the other direction has a chance to launch or get lift off. I predict that in an age of media coming at us from every direction, consistency of message will be what sets us apart. Then it's persistent. So whatever you do, keep doing it. It's the long runway of promotion. Often it can take a while to get lift off.

Finally, authors need to know how to harness inbound marketing. It's not about being on Facebook, Squidoo, Twitter or YouTube and keeping folks there, it's about bringing them back to the author's website. Then on the website, author's need to spend some money. Don't design your own site or cut your own hair :) - - two must - never - dos for sure. For example, we just had our site redesigned - in 24 hours it quadrupled in conversion rate, meaning that folks who land on the site are doing something: signing up for the newsletter, requesting a consult. Frankly, since the site has been launched it's been like drinking from a fire hose. All sites should be like this. The site must work for you otherwise all the work you do is a bit wasted.

So what is Penny’s formula?

Consistency of message + Persistency of the author + Understanding and managing your inbound marketing campaign + a website that works for you = Success
Penny C. Sansevieri, Adjunct Instructor NYU
Author Marketing Experts, Inc.
http://www.authormarketingexperts.com, http://www.huffingtonpost.com/penny - c - sansevieri
Office: 858/560 - 0121 Hotline: 619/808 - BOOK
Listen to The Publishing Insiders on Blogtalkradio

In a way, Carolyn Howard - Johnson sums much of this discussion very nicely. Her formula is:

Marketing = Marketing = Marketing > Learn from other industries

She adds, “I like it because I think authors often think, Oh, that's for big business, not me.” The scenario goes something like this:
You have a desire and vision that must be marketed.
You have a quality book and brand that must be marketed.
You have a consistent message that must be marketed.

Marketing is not a dirty word! There is probably very little in your life that is not there due to marketing. Let’s face it; even your spouse or life partner is there because you marketed yourself as being someone worth spending time with.” Carolyn also points out that authors should learn from the success of others. Why are some authors campaigns very successful and others not? Why does one product catch the consumers’ attention and the other fades to oblivion? Authors can learn from those who successfully sell their books and adapt those techniques to their own efforts. You can also borrow from the success of any product. Perhaps the right logo, a good sound bite, phrase, or proper niche effort is what makes a product a success.

Carolyn Howard - Johnson
Instructor for the renowned UCLA Extension Writers' Program
Web site: http://www.HowToDoItFrugally.com
E - mail: HoJoNews@aol.com
Award - winning author of the HowToDoItFrugally Series of Books for writers, including USA Book News' award winners
The Frugal Editor http://budurl.com/TheFrugalEditor
The Frugal Book Promoter http://budurl.com/FrugalBkPromo
Blogs for Writers:
http://www.SharingWithWriters.blogspot.com
http://TheNewBookReview.blogspot.com ,
http://www.TheFrugalEditor.blogspot.com

Does all of this imply that only authors with big budgets can have a high sales ranks and numbers? Not at all. In fact, so much can be done for nothing, or with minimal expense, in this day of instant information access. You just have to know how to do it and, hopefully, the above formulas will set your marketing efforts in the right direction.

Philip F. Harris
http://allthingsthatmatterpress.com
MY BLOGS: http://philipharris.blogspot.com
http://allthingsthatmatterpress.blogspot.com
MY BOOKS
http://booksbyphilipfharris.yolasite.com


=================================================Social networking is one of the best ways to make valuable contact and build a list of readers. The most supportive and interactive one I know with an associated site for displaying fiction to the movie industry is iFOFO. Subscribe at http://www.ifogo.com/buy/order_chj.html
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Newsletter Tip: I've been a fan of Shel Horowitz (author of Guerrilla Marketing Goes Green, Grassroots Marketing for Authors and Publishers, and many other books) for many years. We've even had dinner together at a lovely and inexpensive restaurant in New York - - he's just as frugal as I am and knows great places to eat. I was disappointed when he suspended his long - running free newsletters earlier this year, in favor of a paid option. After some months to regroup, he's reintroducing a single monthly newsletter, Clean and Green Marketing - - a continuation of the monthly marketing newsletter he began all the way back in 1997. Shel's offering some great bonuses just for signing up to his list: a special report called Seven Tips to Gain Marketing Traction, and a series of one - pagers to help you go Green and save money (I told you he was frugal!) http://guerrillamarketinggoesgreen.com/clean - green - marketing .

Shel is always very transparent about what works and doesn't work, and you can learn from his candor. This is what he writes about his decision to abandon paid subscriptions for his four monthly newsletters and go back to zero - cost, but down to one issue per month:

1. I missed it.
2. Not enough of you wanted to pay, and the amount of work I was doing to support the members and subscribers was just as much as it had been before I went to a paid model, but the revenue that would have compensated me wasn't there.
3. Doing a newsletter offers benefits not only to you, but also to me and I was not receiving those benefits.
4. There is no way I'm going back to four newsletters a month. If I am going to make a newsletter work, it has to be simple to do and not nearly as time - consuming.


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I’m reworking my Web site. Think of how much work I put into it just to provide tons more resources for writers! And please let me know if you find broken links. I need your help! http://www.howtodoitfrugally.com/links_for_writers.htm =================================================


Conversation on Marketing

MaAnna Stephenson and I Talk Web Sites and Wowzles ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Below you find a conversation that was affirming for me. It showed me in a concrete way that sticking with a marketing campaign pays dividends in carving a career. By that, I mean that in the best of marketing campaigns one builds trust. The conversation is between me and my new Web site designer, MaAnna Stephenson. I thought it would help my subscribers see the essentials of the kind of marketing I recommend and serve as a reminder that it pays to hang in there just as I have for about nine years now.

Wowzles is my word for those things that occasionally come up that make you glad you’re doing what you’re doing. We all get tired with our marketing efforts. We’d rather be writing. We all sometimes feel shy or reticent, right? This is meant to help you overcome some of your hesitations (but not so much that you don’t spend any time writing!)

MaAnna Stephenson (JTF@JustTheFAQs.net) writes:
Before this graphic goes off my stat sheet, I wanted to show you why I asked you to hold off on advertising for me until now. Below is the graphic from the JTF Google Analytics graph. As you can see, there is a Mt. Everest peak on it. They were nearly flatline prior to that due to my sabbatical. Stats are beginning to rebound due to resuming my promotion.

The Mt. Everest high point on the chart was the day you replied to a friend on an earlier Facebook post. [Note: I couldn’t get MaAnna’s graphic to print for me, but with the Mt. Everest metaphor, you get the idea.]
You posted you were working on your site. Someone replied that they liked your new site. You replied they should check me out. And, that Mt. Everest was the result. If some buried reply from you can cause that, just think what out - right advertising would do! So, I'm almost a little scared by what I might expect from running an ad on your site.

From Carolyn:

I am flattered and thrilled that I'm so darn influential. Ha! Thank you for letting me know. I believe that we all need to let people know when they’ve done something good rather than being so eager to play the critic. If you're concerned about being inundated until you get caught up from your sabbatical, I can just place your ad on only one page of my Web site.

From MaAnna:

I think you should be proud of yourself. It's taken a lot of work to be in that position. But it's more than that. I have been radically impressed and encouraged by the way you do your marketing. I've always done my business on a person - to - person level, not an authority talking at people, but as someone who knows a bit about one special topic that another person finds helpful. I see YOU out there on the 'net, not a business entity, talking "to" and "with" people, not "at" them. I'm delighted that the way I do business can be successful because I can point to your model of it.

You have helped me and taught me as much as I've helped you with your site. (Note: MaAnna has been an unbelievably patient teacher—She’s a great techy teaching a non - techy!)

That graph I sent shows three things. One is your influence. The other is what happens to even an established entity when it stops marketing. The line goes flat. On your site is a picture of you holding a sign over your head that says “Promote or Perish.” So true. The graph also shows the power of emerging folks partnering with established folks and/or the power of networking with others.

So, use that graph and my ads any way you like. I'm ready. Bring it on!.

I hope this conversation helps my subscribers tailor their marketing approach - the focus, the voice, the caring attitude. And maybe help them get over the fear of promotion. Find MaAnna at www.JustTheFAQS.net.


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No part of this newsletter is paid advertising. If you would like to advertise to subscribers, display ads are available at http://www.howtodoitfrugally.com/advertising.htm at less per year than most sites charge for a single month. Find classified there, too.
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Subscribers who have websites or newsletters of their own may be interested
in the F r ^^ Articles 4 Readers and Writers on my site, http://howtodoitfrugally.com/free_content.htm. I try to add new articles to it frequently. If you don't see what you need for your blog or newsletter, just ask. HoJoNews@aol.com.
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On Poetry
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This is a running feature for the poets among us and those who would like to try writing poetry but feel, well, inadequate about the writing or the promotion. Please send in your poetry tips and resources for this section.

With the winning of contests being in the air at Military Writers Association of America, I thought you all might be interested in this contest from Winning Writers. It's specifically a poetry contest for poems on the subject of war. Go for it, MWSA troops! And you other poets, too.

http://www.winningwriters.com/contests/war/wa_pastwinners.php




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Endorsement: I wanted to tell you how your workshops, reading your newsletter, and just chatting with you has been a great help to me. I have a background in marketing from the fashion world and even though it has helped me get my foot in the door, I honestly have to say that after getting to know you, reading your books, and everything else I just said has truly helped me put Stories for Children Magazine on the map. ~ VS Grenier, Founder and Editor - in - Chief Stories for Children Magazine. http://storiesforchildrenmagazine.org.
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Tip: Love this article on importance of books on success! http://dld.bz/rzbs Raise thy children right! Pass the word. It could save the publishing industry!
( - :


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A general marketing rule is that a product must be seen seven times before it is purchased. That is just as true for books (because they are products, like it or not!). Let people see that book cover image! To do that, you are invited to advertise as a site sponsor at www.howtodoitfrugally.com for only $25 to $35 a year. Yep, the frugal way! Click on the Advertising tab at the top of the page or contact me personally at hojonews@aol.com.
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Tip: Lillian Brummett of Brummet's Conscious Blog (http://consciousdiscussions.blogspot.com) loves to feature poets and writers who want to talk about writing and publishing. Interested? Contact Lillian Brummet via her site: www.brummet.ca


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Audio divas bring you audios on many aspects of building a writing career:
www.tri - studio.com/writers.html. Titles include:
~Contest Facts: How to Add “Award - winning” to Your Name;
~Do It Yourself Indexing: The Way to Sell Your Book to Libraries, Schools and Anyone Else That Buys Nonfiction;
~Fury and Destruction: How to Use Violence Effectively in Your Writing
~And more.
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Tip: This is the kind of tip you might find on any page of my new Web site: “I believe a class on the basics of poetry (or reading a good book on the same subject) can help any writer write better. That includes advertising copywriters to writers of headlines to novelists. Think of what a grasp of metaphor, simile, alliteration, and a handle on rhythm can do for your work!”


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I highly recommend Jozette Aaron's f r ^ ^ DeSilva's News for writers: http://jozette.webs.com/ , and not just because I write a column for her. =================================================


An Itty - Bitty Column on Writing

A New Time for Learning
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By Mindy Phillips Lawrence

In five months, I will be sixty. It’s hard to believe the old girl has made it this far. However, instead of thinking of myself as over - the - hill, I’m beginning to think of ways to explode that myth creatively. True, my joints aren’t as supple as they once were but my brain still works pretty well. Something inside is aligning ideas and thoughts as never before. Maybe it’s the last push before I can’t push anymore, but I accept whatever it is and am thankful for it.

This is a new time for learning. It’s a time to pick up a new project, or revisiting an older one, and working on it to completion. There is no end of the road.

Barbara Sher wrote an interesting book called It's Only Too Late If You Don't Start Now. She calls life after 40 the Second Life. In it, you have the power to do things you couldn’t do when you were younger. Now the gates reopen and you can go back to things you wanted to do in your 20s or 30s.

Never use age as an excuse to stop. Remember that Helen Hooven Santmyer was 88 when her most famous book, And Ladies of the Club, was published. You can be just as creative when you are older.

Links

Barbara Sher
http://www.barbarasher.com/itsonly.htm

Older Writers Can Be Quite Good
http://www.guardian.co.uk/books/booksblog/2007/may/25/shocknewsolderwriterscana

Some Advice for Older Writers of Fiction
http://ezinearticles.com/?Some - Advice - For - Older - Writers - of - Fiction&id=1987991

Older Writers Revisiting Their Younger Selves
http://www.time.com/time/magazine/article/0,9171,1853321,00.html


~ Mindy Phillips Lawrence, www.freewebs.com/mplcreative, is the author of the poetry collections One Blue Star and Above and Below. She is co - author of The Complete Writer and a publicist and literary agent. She is in the process of researching a novel titled Alone is Where We Begin. Blogging at: http://mplcreative.blogspot.com/.
Her specialty is helping writers with their media releases. Reach her at mplcreative1@aol.com.


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Yes, I do consult. I tailor my fees to your needs - - everything from coaching to full edits (sorry no partial edits) to hour consultations to help you with your marketing campaign or your path to publishing. http://budurl.com/carolynsconsulting
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In the News: Thanks to subscriber Raff Ellis, Author of Kisses from a Distance for sending me this link for a NY Times article on Nook, Barnes and Noble and e - books: http://www.nytimes.com/2010/08/12/business/media/12bookstore.html?th&emc=th


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Recent guest blog posts: BookBuzzr.com’s regular blog for writers: http://www.bookbuzzr.com/blog/book - marketing/your - stepping - stones - to - credibility/ Recent podcast links: Elemental Musings from Bev Walton - Porter of Scribe and Quill: http://budurl.com/waltonporter
Talking with Funky Writer Rob Batista about starting a career, promoting the hard - to - promote genres and more:
http://www.blogtalkradio.com/thefunkywriter/2010/07/30/the - funky - writer - radio - show - episode - 74
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Tip: Yvonne Perry is known for her promotion services, especially for authors. But she is also an author and occasionally reviews books as well. See why she loved Frugal and Focused Tweeting for her books
and for her business.
http://yvonneperry.blogspot.com/2010/08/frugal - and - focused - tweeting.html


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Visit one of my blogs. Experiment a bit with the little green Tweetmeme logo if you haven't used one before. And, please let me know if mine is working for you. I think the one at www.thefrugaleditor.blogspot.com is working. I used the second offering down on the tweetmeme site and replaced the suggested code with the address of my blog. =================================================


Thank Yous

Thanks to Denisse Alicia The Pen Muse . . .
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ . . . for posting my media release on my double (!) Award from the Military Writers Society of America: http://www.thepenmuse.com/2010/08/san - gabriel - valley - author - receives - two.html


Thanks to Virginia Grenier and Partners . . .
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. . . for letting me expound (how I love to do that!) on marketing for writers at http://www.blogtalkradio.com/rrradio/2010/08/17/rr - tracks - - a - good - story - is - a - good - story

Thanks to Bookbuzzr
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. . . .for having me as a regular book marketing columnist on their neat site. This one is on “Ten Ways to Sell Books on Amazon.” http://www.bookbuzzr.com/blog/author - interviews/ten - ways - to - sell - books - on - amazon/ . Also know that BookBuzzr is not only a great site for widgets but a great networking site and than Freya and team manage somehow to make all their participants stars.



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Fun and F r ~ ~: If you purchased the Frugal Book Promoter or the Frugal Editor, I'd love you to review it on Amazon or BN.com. Make it simple; just tell what part of it you found most valuable. If you do, send me the review link (URL) and I will send you a 35 - page handout from one of my UCLA classes. As a thank you, of course. HoJoNews@aol.com
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Tip: Subscriber Dallas Woodburn talks about how writers can learn from books written for other industries in her review of Frugal and Focused Tweeting for Retailers. So though this should rightfully go in my thank you column, I thought her recent blog post should be classified a tip, too!
http://dallaswoodburn.blogspot.com/2010/07/frugal - focused - tweeting - for - retailers.html


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Unsolicited endorsement from Chaz DeSimone, book cover designer extraordinaire (www.chazdesimone.com): “Carolyn, this book is amazingly comprehensive, understandable, and is using up all my highlighter ink.” Heidi (one of his clients): Start reading! It'll get you excited about promoting, and getting your promotion all ready ahead of time. ================================================

Opportunities:

Dana Lynn Smith Offers Discount on Savvy Books
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As a special bonus for my subscribers, Dana Lynn Smith is offering a 20% discount on any of her Savvy Book Marketer Guides at www.SavvyBookMarketer.com. Just enter the coupon code CHJ in the coupon field at checkout to receive your 20% discount. For book marketing tips, follow @BookMarketer on Twitter and get Dana’s free Top Book Marketing Tips ebook on her blog at www.TheSavvyBookMarketer.com. You know my motto. One book on marketing your precious book is never enough!


Pennsylvania Book Fair Opportunity
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Longtime Sharing with Writers subscriber and famous acerbic columnist Walter Brasch sent me this announcement:
The Friends of Bosler Library have embarked on an exciting new venture. On Saturday, October 23, 2010, we will host Celebrate the Book, a Central Pennsylvania Book Festival is coming to the Carlisle Expo Center, near Harrisburg, PA. Their purpose is to bring the community, authors and book - related special events together to promote literacy. Featured guest is John Grogan, author of Marley & Me. Those interested in a booth or in speaking contact festival chairwoman Lynn Hofer, lhofer@frogswitch.com .


New Book Poster Concept
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Think of these as wall art for you office…or posters for your marketing. Peter Kao of PosterText says, “Just two months ago, I started a web store called www.Postertext.com which sells book - related posters I've designed. These posters are unique in that they use the entire text from the book to form an image relevant to the story of the book.
“The poster choices are still low but I'm working hard to release at least 3 new poster designs every week.”


Respected Writers Resource Offers New Expo
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You are invited to learn about the fastest growing area in publishing at the second annual Self - Publishing Book Expo & Conference October 2 in New York City!

Enter to Win a Complete Publishing Package
Every Expo attendee will have the opportunity to enter a drawing to have to have his or her book published free of charge. One winner will be selected at random to receive a Total Design Freedom Essentials publishing package, a $1798 value, courtesy of CreateSpace. To enter the contest, visit the Information Desk at the Expo.

AN INFORMATIVE CONFERENCE

The SPBE Conference offers a full - day of information - packed presentations from those on publishing’s cutting edge. Conference attendees will have access to 15 panels and seminars which bring together dozens of the most respected experts from both traditional and alternative publishing. (See the Conference Agenda)

Aspiring and published authors should attend the Conference to:
• HEAR from others who have self - published and learn how to be successful
• LEARN about marketing, distribution, publicity and more
• LEARN all you need to know to reach your audience and increase your sales
• NETWORK with authors, agents, publishers, editors and more

Free Manuscript Evaluation Session
Conference participants can get objective feedback from a professional who has evaluated thousands of manuscripts and queries over his or her career. In a one - on - one session, a pro of the Consulting Editors Alliance—a group of highly skilled editors, each with a minimum of 15 years’ New York publishing experience—will comment on the commercial appeal and marketability of your book’s plot or subject matter, identify potential strengths and weaknesses, and brainstorm market positioning and strategy.

Register Before September 10 and Save $25!

FOR DETAILS VISIT WritingClasses.com/SPBE
Send inquiries to:
Gotham Writers' Workshop
555 Eighth Ave., Suite 1402
New York, NY 10018
Phone: 212 - 974 - 8377

Los Angeles Book Festival Call for Contest Entries
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The 2010 Los Angeles Book Festival is calling for entries to its annual celebration of books deserving more attention from the world publishing community.
Our grand prize for the Los Angeles Book Festival is $1500 cash and a flight to Los Angeles for our gala awards ceremony in February, 2011.

Submitted works will be judged by a panel of publishing industry experts using the following criteria:

1) General excellence and the author's passion for telling a good story.

2) The potential of the work to gain a wider audience in the worldwide market.

TO ENTER: Entry forms are available online at LosAngelesBookFestival.com or may be faxed/e - mailed to you. The Los Angeles Book Festival is part of the JM Northern Media family of festivals, which includes the DIY Convention: Do It Yourself in Film, Music & Books, the New York Book Festival and the Hollywood Book Festival. The Los Angeles Book Festival is sponsored by eDivvy, the Larimar St. Croix Writers Colony, Westside Websites and the DIY Reporter.com.
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Always wanted to write that memoir or finish that novel?
If you are a writer, then I'm pretty sure you have! Even experienced writers run up against a wall now and then.


Having Trouble Catching You Dream?
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My good friend Allyn Evans made her writing dream come true in 2005. Recently Allyn contacted me about a workshop she’s putting together for individuals who want to push forward and make things happen in their own lives. Lately I've been paying more attention to positive thinking, affirmations and manifesting my own good luck so I thought this would be something you'd want to know more about.

Allyn and her collaborator, Pam Boyer, have been very successful in planning and launching projects and ventures. Let’s see…since I met Allyn, she wrote her own memoir, she launched a successful résumé writing business and she cruised for free (because she got on board as an enrichment speaker)…just to name a few things. And Pam has had similar success. She’s done things like launch a corporate training business and established a successful coaching practice. Just last May, Pam joined forces with Wild Quest to offer workshops where you swim with wild dolphins in the Bahamas.

Turns out now that these two women want to help you no matter how complicated or out - of - reach you believe your dream to be. The two have put together a new workshop titled:

Catch Your Dream: And Live It! To sign up go to: http://www.kickstartcart.com/app/?af=1233453

The essentials of making life work for you can help build careers, too—specifically your writing career. The other thing is, I know this event will be catch your attention, too. I've watched Allyn's speaking career bloom. She is an honored member of Toastmasters and had has charmed audiences the world over.

For more details click here.

Contact Allyn Evans: E - mail: allynevans (at) suddenlink.net) Phone: 1 - 405 - 612 - 7782


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This is an example of one of my Twitters: "FrugalBookPromo New trend? Borders will buy nonreturnable books from HarperStudio in return for a deeper discount." My tweets cover everything from news to more tips and resources, all in 140 characters or less. If you don’t want to tweet, at least follow me for more great tips. Make a profile page and invite me at www.twitter.com/frugalbookpromo. =================================================


EditingTip: Here's how to make new words with "ible" or "able." If the dictionary doesn't specify "ible," use "able." Don't forget to check out my www.thefrugaleditor.blogspot.com for other editing tips.


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The New Book Review is a f r ^ ^ service of this newsletter. It allows authors to get more exposure from their favorite review and reviewers a chance to have more readers see their reviews - - with links, of course. Please check the guidelines on the blog site at www.TheNewBookReview.blogspot.com.
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Carolyn's Appearances and Teaching
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 Carolyn Howard - Johnson and fellow UCLA Writers' Program Instructor, Eve LaSalle Caram (a UCLA Award - Winning Instructor at that - - yes note the caps!) are planning an amazing intimate conference in Rome for October 23 to 30, 2010. Find details at www.budurl.com/RomanRetreat. Jo Linsdell, a writer living in Rome and founder of the online conference PROMO Day, will offer a seminar during the retreat. Accommodations are extremely limited.


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 The Muse Online Writers Conference cosponsored by Lea Schizas and Carolyn Howard - Johnson is now taking reservations. It begins October 11 of 2010. http://themuseonlinewritersconference.com/ When you register, sign for my class: Tues. October 12. 9 am. Pacific time. Noon Eastern. “Fiction or Nonfiction: Your Great First Impression Book Proposal.” We'll discuss why fiction writers need a proposal, too. Late registration is $5.

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New!  So, what is the best way for you to publish? Georgia Jones and I talk about that and other writing - and promoting - related subjects on her audio station associated with Write On, part of her LadybugLive. It features all kinds of goodies for writers, including poetry. Go to http://ladybuglive.com/writeon.htm. Find the little icon of a radio speaker/megaphone on the right of the page for the link. Or download to your computer with a wait at: http://www.ladybuglive.com/audio/write19.wma

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 Carolyn Howard Johnson, author of A Retailer’s Guide to Frugal In - Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques, will make a guest appearance on Paul Bruno's Career Czar® radio program. At 10:00 am Pacific at www.alltalkradio.net/careerczar, we'll talk about making retailing work in a down economy and how authors can make their case to retailers to let them boost profits with a book signing on December 17, 2010. You can also listen at www.alltalkradio./careerczar/career121710.mp3 In the meantime, listen to his other shows at www.alltalkradio.net/careerczar or at the show's blog at www.careerczar.wordpress.com. Ask to be on Paul's notification list for free podcasts.

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New!  Shelley Lieber and Carolyn Howard - Johnson will produce an audio just for the benefit of those who want to utilize the power of the Net—the easy way. It is The "Frugalest" of Book Promotion: How to Integrate Efforts to Save Time and Give Your Marketing Campaign More Power and Why. Adding another network isn't as much work as we think.
Google calendar
Recycling articles
Feeding Twitter to Facebook (and Vice versa)
The beauty of newsletters - - yes, still
Blogging made fun and easy.

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 Carolyn Howard - Johnson will be a featured speaker at the Wisconsin Regional Writers Association Conference in Madison, Wisconsin, with “How To Do It Frugally: Free Exposure for Your Book and Your Bod,” Sat. the 25th at 9 am. Breakout sessions at 12:30, 1:25, and 2:25 will be "Become Your Own PR Person, Frugally: How to Write a Killer Media Release and Produce a Great Media Kit.” The dates are September 25 - 26, 2010. Find information on the conference at www.wrwa.net. This active group invites writers from everywhere to join.


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 Carolyn’s Big Little Booklet Party, thrown by Promotion a la Carte, will be Monday, Nov. 15 to Saturday Nov. 20. Talk about a sleep over. Find it at www.frugalandfocusedtweeting.com. Dozens of freebies from power promoters like Nanci Arvizu, Aggie Villanueva, etc, contests, and more. These booklets will make great stocking stuffers and even holiday cards (and they’re about the same price as an really, really nice card and lots more useful!). Just stick ‘em in an envelope and send them off.


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Sign up to receive a copy of my Sharing with Writers blog in your e - mail box. It is a focused blog on all things related to writing and publishing. Go to www.sharingwithwriters.blogspot.com. Sign up in the left - hand column. Find related resources by scrolling to the bottom of the blog.
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Wordstuff ™

Something to Make Writers Smile
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(Fun with language from The Washington and other publications. This letter is long this week. You deserve a little fun—even more this week than others. Especially if you’re trying to follow through with all the resources that can be of value to you!)

Balderdash (n.), a rapidly receding hairline.

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Essential Book and Record Keeping:

This is a place to share with others and learn from others.

Although I do attempt to verify information used within this newsletter's pages, Sharing with Writers does not guarantee entities or information. Subscribers should research resources.

To submit information articles, tips or other information, e - mail Carolyn at HoJoNews@aol.com. Please put "Submission: Sharing with Writers" in the subject line.

If you do not care to receive this newsletter, send an e - mail to HoJoNews@aol.com with "Unsubscribe” in the subject line, but please, please don't tell me you've given up writing or promoting!

To subscribe to Sharing with Writers send an e - mail with "Subscribe" in the subject line to:: HoJoNews@aol.com.

Please pass this newsletter to friends or e - groups. It needn't be pasted in its complete form, but please credit this newsletter, and the individual contributors with anything you snip and paste.

Ordering Information:
Frugal Book Promoter: How to Do What Your Publisher Won't http://budurl.com/FrugalBkPromo
The e - book at http://starpublishllc.com/id43.html

The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success
http://budurl.com/TheFrugalEditor

The Great First Impression Book Proposal: Everything You Need To Know About Selling Your Book in 20 Minutes or Less,
E - book: https://www.createspace.com/3468136

Great Little Last - Minute Editing Tips for Writers: The Ultimate Frugal Booklet for Avoiding Word Trippers and Crafting Gatekeeper - Perfect Copy
E - book: https://www.createspace.com/3422926

A Retailer’s Guide to Frugal In - Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques http://budurl.com/RetailersGuide

To learn more about This Is the Place,
Harkening: A Collection of Stories Remembered, Tracings, and She Wore Emerald Then: www.carolynhoward - johnson.com.

She Wore Emerald Then: Reflections on Motherhood, a chapbook of poetry coauthored with Magdalena Ball. http://budurl.com/MotherChapbook

Tracings, a chapbook of poetry (Finishing Line Press)
www.budurl.com/CarolynsTracings

Contact Information
Websites:
http://carolynhoward - Johnson.com (literary)
http://HowToDoItFrugally.com (all things about writing)


Blogs:

http://www.SharingwithWriters.blogspot.com, a blog on all things publishing
http://www.TheFrugalEditor.blogspot.com, all things grammatical and ungrammatical
http://www.TheNewBookReview.blogspot.com, a blog focused on YOUR reviews
http://www.TheFrugalEditor.blogspot.com, a blog focused on editing, formatting and craft
http://www.WarPeaceTolerance.blogspot.com War. Peace. Tolerance. And Our Soldiers.
http://www.sizzlingbookfairbooths.blogspot.com, a blog where you can learn to get some mojo behind your own booth by learning from the successes and mistakes of others.

Tweeting at:
www.twitter.com/frugalbookpromo
www.twitter.com/frugalretailing