If you prefer to read this letter in its not - so - glorious full formatted version ( - : copy and paste this URL into your browser:
http://www.AuthorsDen.com/adstorage/1713/SharingwithWriters_Dec1_2011.pdf

December 1, 2011
Sharing with Writers
A newsletter that is also a community. Share your ideas. Learn from theirs! Associated with the multi award - winning series of HowToDoItFrugally series of books for writers, www.howtodoitfrugally.com


From the Desks of
Carolyn Howard - Johnson
and Sharing with Writers Subscribers

In the spirit of the advice I give in the Frugal Editor - - that is to use an extra pair of eyes whenever possible - - this newsletter is voluntarily copyedited by Mindy Phillips Lawrence ~ mplcreative1@aol.com ~ www.freewebs.com/mplcreative. I also tell writers to be patient with other writers when they make editing booboos. We're all human. This letter comes out weekly (except when I'm traveling or on deadline) and it's long!
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Contents
Regular Features
~Note from Carolyn
~Letters - to - the - Editor
~Thank Yous (where you also find leads and great resources!)
~Tips and News Galore! (They're scattered, you'll just have to find
them!)
~Opportunities (You may find them in a couple places.)
~Accessible Contests
~On Poetry
~Author Successes
~Mindy Lawrence's Itty Bitty Column: “Gratefulness: A Perspective on Being Thankful”
~Carolyn's Appearances and Teaching
~Wordstuff ™

This Issue
~Feature: Branding Is Never Easy
~Feature: Scamming Us Poor Authors
~Feature: Protect Your Privacy and Reputations
Join me
For more writers’ resources on Twitter:
www.twitter.com/FrugalBkProm

For resources and more personal fun on Facebook:
www.facebook.com/carolynhowardjohnson

For special help for fiction writers:
www.fictionmarketing.com

For writers’ resources of all kinds:
www.HowToDoItFrugally.com


Note: You may have better luck with the URLs in this newsletter if you copy and paste them into your browser window. I leave the links long rather than use hyperlinks because the letter is available in plain text in your e - mail window as well as a .pdf format.

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Note from Carolyn

Dear Subscribers:

I love, love, love e - books. It took me a long time to get a Kindle but the potential for book promotion using e - books got me busy promoting that way when e - books were still controversial.

In fact, there is an anatomy of how some twenty - six fiction writers and I cross - promoted our way to marketing heaven in the new edition of my Frugal Book Promoter (www.budurl.com/FrugalBkPromo). I hope you’ll grab the opportunity to learn from the case study to learn what cross - promotion and promotional e - books can be at their best.

Still, I worry because I keep hearing (especially from novelists) that they love real books and don’t want to support e - books. Freya at the great BookBuzzr.com blog recently ran a little post I wrote on “Ten Reasons Your Book Should Be an E - Book, Too!” It’s my answer to any author who is reluctant to have their book out there for e - readers. Find the article at http://www.bookbuzzr.com/blog/book - marketing/ten - reasons - your - book - should - be - an - e - book - too/

Happy Writing, Editing and Promoting
Carolyn


PS: Please note the new feature in this newsletter. It’s just a service to get your quick questions answered. You’ll ask fellow subscribers to provide a resource. Here’s the first—this one from me.

Does anyone know a great link where we can get step - by - step instructions for submitting a book to be published on B&N’s Nook?

I’ll publish the question in one issue of this newsletter and the answer in next. And sometimes I’ll put both question and answer on my blog at www.sharingwithwriters.blogspot.com. So, won’t you answer the question above to get us started?

PPS: You won’t receive another edition of Sharing with Writers until after December 25. Have a wonderful holiday.


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Needing something more meaningful for the celebrations in your life? Something that stays within your budget? Check out Cherished Pulse (www.budurl.com/CherishedPulse) ($6.95) for someone you love. Try Imagining the Future: Ruminations on Fathers and Other Masculine Apparitions for the men in your life. Sure, they like fusses made over them, too! (www.budurl.com/Imagining) ($6.95). She Wore Emerald Then (www.budurl.com/MotherChapbook) ($12.95), for mothers and other women, Deeper in the Pond, for the feminists in your life—both men and women (www.budurl.com/DeeperPond) ($6.95) and Blooming Red (www.budurl.com/BloomingRed), to use as Christmas cards or incidental holiday gifts. Plan next Christmas early. And ask about my special price on chapbook/cards purchased in bulk! All these chapbooks are from the Celebration Series of poetry from Magdalena Ball and me.
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Letters - to - the - Editor

Carolyn, I noticed this tip in your newsletter.

Tip: Do you use the customer discussions on Amazon? Find books—fiction or
nonfiction—that relate in some way to your book and chime in on a
conversation or start a new discussion related to your book. Make sure
your comments are a real asset to the conversation. Mention your book and
use the Amazon link feature to let interested people find it easily. There
is an additional benefit; your participation may help your book’s Amazon
ratings.

Not sure if you are talking about the Amazon Discussion Groups (that you get to when you are on a Kindle book page and click on DISCUSSIONS) but if you are, NO LINKS to books are allowed anywhere now except in the Meet Our Authors Forum. This MOA forum was created by Amazon for authors to discuss and promote their books. An author will be read the riot act by the forum people if they link to their books or promote anywhere else and it is highly likely that Amazon will ban the author from the forums if they continually do this. Also it is against the rules even in MOA to put a book link in your signature line. You can post a link to a couple of your books within the body of the post though. Just thought you might want to know this new information.

Kristie Leigh Maguire
Indie Author before Indie was cool!
If you want my electronic autograph for your copies of my books, please click here (http://kindlegraph.com/authors/KLMaguire).
Website: http://kristieleighmaguire.com
Blog: http://kristieleighmaguire.blogspot.com/
Facebook Fan Page: http://www.facebook.com/KristieLeighMaguire
Twitter: @KLMaguire



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My review blog is my gift to authors. It’s a place for you to honor authors and books you’ve loved with a review. It’s a place to recycle the review of your own book, the one you love most. It’s f r ^ ^. Submission guidelines are in the left column at www.TheNewBookReview.blogspot.com. =============================================

Tip: You can make some of your articles and promotions do double duty. Bookbuzzr.com helped me do this to celebrate the USA Book News award for the new Frugal Book Promoter. I sent them a media release with an offer to provide an article and ended up with a featured article on how to get awards and what to do with them after you get them. Find the article at http://www.bookbuzzr.com/blog/book - marketing/awards - are - publicity - gold/. And please do leave a comment. By the way, detailed information on writing releases, on distributing them and on this double - duty method of increasing the results you get from a release are in the second edition of The Frugal Book Promoter.


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Please paste this little blurb - - perhaps with a little endorsement - - in your newsletter or Web site: To subscribe to Sharing with Writers send an e - mail with SUBSCRIBE in the subject line to HoJoNews@aol.com or go to www.howtodoitfrugally.com for an auto subscribe box. Let me know you did it so I can do something similar for you on my Resources for Readers page at www.howtodoitfrugally.com.
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Publishing Term: In a recent edition of Dan Poynter’s newsletter, Rick Frishman provides this definition for “hobbyist” or “casual” publishers. He says for them “money isn’t the key factor. Just having a book is. Most self - published books look, well, self - published. Money isn’t dedicated to quality, although the content may be good. If you plan on selling fewer than 300 copies, this is a reasonable route to take.”


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This is the only site I know that can help novelists, screenwriters, and playwrights get noticed by directors and producers. It’s BooksToFilm and it’s run by iFOGO’s Gene Cartwright. It isn’t as frugal as I’d like, but there are times it pays to spend a little. One of those times would be if our investment leads to something big: http://www.ifogo.com/buy/order_chj.html .
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Feature

Branding Is Never Easy ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
The Trader Joe’s in my hometown is having growing pains. They have closed down one of their stores in a kind of nondescript strip mall and opening another with a lot of pizzazz. And they’re hoping that we won’t notice too much. Ahem.

The LA Times business page explains: “…after decades cultivating an image as the cozy neighborhood grocer, the 14,670 square - foot store …highlights the conundrum facing the Monrovia company: how to maintain the eclectic, friendly vibe that has garnered it legions of faithful shoppers, while expanding at a brisk pace.”

Mmm. This sounds like a problem facing retailers and other business people in the fast - growing 90s. But it happens now, too. In fact, I’d bet that most anyone in business (and that includes authors, whether we like the idea or not!), will face it at some time. I remember when my husband and I moved one of our retail stores from one end of the mall to another because we were out of space. Some of our customers thought we were getting too fancy.

I remember the day I decided to write a little e - book for my UCLA students that turned out to be The Frugal Book Promoter (http://budurl.com/FrugalBkPromo ), now in its second edition. That’s a far cry from being a novelist and poet.

I remember when, after the success of the HowToDoItFrugally series of books for writers, I decided to do a HowToDoItFrugally series of books for retailers (www.howtodoitfrugally.com/retailers_books.htm) because I had started speaking at national retail tradeshows and, heck, I needed handouts anyway, right?

As you can tell, I believe in taking opportunity when it steps up and plops itself in my lap. Having said that, once we’ve made the momentous decision to veer from our intended path or to grow, we need to immediately think about branding.

Here are some of the things that I think can help people or business in situations like this. Mind you, these are not the result of huge marketing studies. They’re all just seat - of - the - pants lessons learned from trial and error—though some are based on tried - and - true marketing principles.

1. Drag out your mission statement and paste it to your bulletin board (or make computer wallpaper out of it). You do have a mission statement don’t you? If not, write down the goals you’ve had since you started in your career path and use it instead (until you get your mission statement written.)

2. Look at your idea for your new project. Write down the reasons you want to do it. Then write down the pluses and minuses—and weight them. This list will help you make better decisions for the entire project as well as the marketing of it.

3. Now make a list of how you think your present customers (yes, readers, too!) will view these changes.

4. Using the benefits you found for your present customers in the above list, plan a marketing/promotion campaign around those benefits.

5. Now make a list of the benefits you see for the new customers your upcoming project will attract. Draw up a marketing campaign for these folks, too. I know it looks like double work but…well, you’ll see why.

6. Now see if you can find similarities between the two lists. That’s where you start. You can branch out to target the fringes of the two groups later.


These are general planning aids, but here is a Web site tip specifically for you. Think very hard before you open a completely new Web site for your new project. Consider instead using one site with different sections for your projects. Think how there might be crossover between customers. Keep your branding similar (maybe colors from a similar palette), but not necessarily identical. Don’t expect too much in crossover sales, but don’t discard the possibility. New efforts need support from whatever quarter we can find them. If you decide against that, at least make links from one site to the other plentiful and obvious. And make sure you’ve given your visitor reasons (benefits) they will find when they click to the new section—or the new Web site.

CHJ
Reprints of all my articles are available at no charge. Please contact me for a suitable credits and add a byline and links where appropriate.

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My blog, War, Peace, Tolerance and Our Soldiers is where I get to nag and rag and try to make things better for our troops and maybe for the world. It includes a segment of frugal ways to help our troops and veterans. I'd love to have you leave a comment. www.warpeacetolerance.blogspot.com
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Author Successes

Rules for this Section: Only subscribers’ successes are listed in this section. Thus, I do not pick up news of new releases or awards from general media releases for there is usually no way for me to know those releases come from subscribers. If you have an Author Success, please identify yourself as a subscriber in the subject line of your e - mail. Something like: “MEDIA RELEASE: Subscriber’s Success.”

Subscriber’s Book Helps Grad Students/Academics
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Writing for Conferences is a new book by my longtime friend (and neighbor) Leo Malette. It is written for graduate students who want to publish the results of their technical (engineering, social science, business, education, etc) research at a conference for the first time. However, the same ideas in these chapters apply to your ideas that can be presented at conferences, regional meetings, or even local Rotary Club meetings. People want to hear your ideas and this book presents a step - by - step approach—covering everything from where to look for call - for - papers, costs to consider, how to generate ideas, submitting the abstract, what to wear, how to groom yourself, how to network, and (if you get asked) how to be the best session chairman at a conference. It explains the conference publication process step - by - step and answers all of the questions asked by students inexperienced in publishing.

Due to the quick turnaround and oral presentation requirements, immediate feedback, and abundant networking opportunities, publishing at a conference event is a significantly more complex—and for many, more intimidating—proposition than traditional journal and book publishing. However, the additional benefits of successfully presenting your research project at a conference are well worth the effort. Buy it on Amazon at http://www.amazon.com/Writing - Conferences - Handbook - Graduate - Students/dp/0313394083/
Find Dr. Leo Mallette books at http://writingforconferences.com/ For a 20% discount: Use code 101FLA4 at www.abc - clio.com. Reach Dr. Leo ( - : at Mallette@ieee.org

Subscriber Robert W. Schaefer’s Book on Chechnya Wins!
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The Insurgency in Chechnya and the North Caucasus, From Gazavat to Jihad by Robert W. Schaefer won USA Book News 2011 Award (www.usabooknews.com) for current events. The link to the book on Amazon is http://www.amazon.com/Insurgency - Chechnya - North - Caucasus - International/dp/031338634X The author has a video—mostly in Russian—that authors will find interesting at http://www.voanews.com/russian/news/Russia - Caucasus - Shaeffer - 2011 - 11 - 04 - 133278723.html The Economist says, “A remarkable book…”


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Book Proposal Help: The Great First Impression Book Proposal: Everything
You Need To Know To Sell Your Book in 20 Minutes or Less is now an
e - book or paperback booklet (Only $6.95). The perfect giftlet for nonfiction writers. Find it at http://budurl.com/BookProposals =================================================


From a Subscriber: We writers might be interested to know how a story (or stories) can be dangerous. http://www.youtube.com/watch?v=D9Ihs241zeg Submitted by Christine Alexanians, poet.


================================================= Social networking is one of the best ways to make valuable contacts and build a list of readers. The most supportive and interactive one I know with an associated site for displaying fiction to the movie industry is iFOGO. Subscribe at http://www.ifogo.com/buy/order_chj.html
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In the News: Good news from Kindle for those with illustrated books http://www.csmonitor.com/Books/chapter - and - verse/2011/1025/Amazon - adds - HTML5 - and - suddenly - its - ebooks - get - much - better - looking


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I’ve reworked my Web site. Please use the huge Resources for Writers section http://www.howtodoitfrugally.com/links_for_writers.htm. And please let me know if you find broken links. I need your help! =================================================


In the News: You’re in business if you write to be paid or get royalties. Yes you are! So, here’s how Steve Jobs got around Amazon. I know some of you will CHEER! ( - :
http://thenextweb.com/apple/2011/10/26/how - apple - won - the - ebook - pricing - war - by - strong - arming - amazon/


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I am journalist in residence at Book in Sync, which means you can find my articles in their newsletter each month and even access old ones in the archives. Go to http://www.booksinsync.com/booksinsyncjournalist.html.
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Self - Publishing Tip: When you edit your copyright page start with your book title, book subtitle and author name, but don’t use the word “by.”


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Subscribers who have websites or newsletters of their own may be interested
in the F r ^^ Articles 4 Readers and Writers on my site, http://howtodoitfrugally.com/free_content.htm . I try to add new articles to it frequently. If you don't see what you need for your blog or newsletter, just ask. HoJoNews@aol.com.
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On Poetry
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This is a running feature for the poets among us and those who would like to try writing poetry but feel . . . well, inadequate about the writing or the promotion. Please send in your poetry tips and resources for this section to HoJoNews@aol.com .

KPFK’s Poet Café Needs You as a Friend…
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A poet I love a lot (Lois P. Jones) also hosts a segment on Poets Café, KPFK Radio. The shows airs in LA the 2nd, 4th and 5th Wednesdays of each month at 8:30 p.m. She says, “Since 2003, Poets Cafe has brought KPFK listeners stimulating poetry and conversation from some of the most celebrated (and non - celebrated) poets locally and from around the world. We broadcast to all of Southern California (and beyond) - - that's potentially 23,000 listeners who either tune their radios to 90.7 f.m. in Los Angeles or 98.7 fm in Santa Barbara or stream worldwide at www.kpfk.org.
Please, please friend their Facebook Fan page if you are a poet: https://www.facebook.com/home.php?ref=hp#!/pages/Poets - Cafe - Fan - Page - KPFK - Radio - Los - Angeles - 907 - fm/148382908556552
Here are a few of the poets they’ve interviewed over the years:

Brendan Constantine, Maggie Nelson, Steve McDonald, Lee Mallory, Daniel McGinn, Russell Salamon, Sona Ovasapyan, Harry Youtt, John Gardiner, Alice Pero, and dozens more (and soon I will be proud to be part of the list!)

Here is a link to Lois’s archived shows: http://www.timothy - green.org/blog/poetscafe/


Encouragement for Poets…
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Even self - published poets have a chance at fame (and, yes, even fortune). I just learned that Sandra Haldeman Martz’s poem “When I Am an Old Woman, I Shall Wear Purple” (http://www.amazon.com/When - Woman - Shall - Wear - Purple/dp/1576010775/ ) was originally self - published. She believed in herself and now anyone over 30 knows about her, her poem. And it is still selling.


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Endorsement: I wanted to tell you how your workshops, reading your newsletter, and just chatting with you has been a great help to me. I have a background in marketing from the fashion world and even though it has helped me get my foot in the door, I honestly have to say that after getting to know you, reading your books, and everything else I just said has truly helped me put Stories for Children Magazine on the map. ~ VS Grenier, Founder and Editor - in - Chief Stories for Children Magazine. http://storiesforchildrenmagazine.org.
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Quote: Dan Poynter found this and I love it: “It is impossible to discourage the real writers—they don’t give a damn what you say, They’re going to write.” ~ Sinclair Lewis.


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A general marketing rule is that a product must be seen seven times before it is purchased. That is just as true for books (because they are products, like it or not!). Let people see that book cover image! To do that, you are invited to advertise as a site sponsor at www.howtodoitfrugally.com/advertising.htm for only $35 a year. Yep, the frugal way! Click on the Advertising tab at the top of the page or contact me personally at hojonews@aol.com.
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Tip: Are you planning your trip to Book Expo America for June of 2012? Remember that at least part of your trip is tax deductible. There are learning and promotion opportunities galore at BEA. Check the index of your copy of The Frugal Book Promoter for entries on “trade shows,” “conferences,” and “Book Expo America” to plan your BEA marketing attack, or at least to convince yourself you need to be in New York in June. ( - : www.bookexpoamerica.com


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Ta Da! E - books are great tools for promotion
http://www.bookbuzzr.com/blog/book - marketing/ta - da - e - books - are - great - tools - for - promotion/
The Anatomy of a Free (Read that Promotional!) E - Book
http://www.bookbuzzr.com/blog/book - marketing/the - anatomy - of - a - free - read - that - promotional - e - book/
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Feature

Scamming Us Poor Authors
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In a newsletter on marketing, I read a call for help from one of that letter’s subscribers. I was appalled because it sounded as if someone had decided to charge authors $595 to contribute their work (what amounts to a freelance article) and their videos (what amounts to a freelance production) to what amounted to a self - published e - book. The would - be author/editor of this book needed help in roping in more authors to pay that hefty fee and admits that the "media typically aren't interested [in contributing]."

Well, if the media aren’t interested in contributing, there may be a reason beyond the fact that it is self - publishing. What would that be? Here it is: The chapters are paid - for advertorials. That means editors would be complicit in getting their readers to pay to participate in what feels, well, a bit shady to them. At least newspapers’ advertorials are labeled as “advertisements.”

Hint: If you don’t know what an advertorial is, please look it up in your copy of the second edition of The Frugal Book Promoter (http://budurl.com/FrugalBkPromo). It’s in the chapter on why you generally shouldn’t pay for advertising.

And if the media aren't interested in contributing to this project, will they be any more interested in covering the book with features, reviews or other kinds of exposure for the book when it comes out? I'm afraid I don't see the benefit to the author of a project like this. Sure, they’ll get a credit line and a byline but without much exposure in the media, who will read it?

Giving away free articles in trade for a byline/nice credit/and links is one thing. Paying to have someone to put together a book that very well may sell very few copies anyway is entirely something else. In fact, if feels scammy to me.

The help I would give the subscriber to this newsletter is: Please find another way to involve experts and cross promote with them. There are ways to do that where everyone benefits and participants and don't have to pay more than they'll ever get back in royalties - - or prestige.
CHJ


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Are you confused about how to credit facts or quotes when you write articles or nonfiction? Check out my Frugal, Smart and Tuned - In Editor blog: http://thefrugaleditor.blogspot.com/2010/10/q - la - ann - landers - academic - accreditation.html or the new edition of The Frugal Book Promoter, www.budurl.com/FrugalBkPromo .
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Editing Tip: Nonfiction writers should check all the chapter heads and even the subheads that aren’t in the table of contents before they even begin to look for typos and grammar errors. See if you’ve duplicated information or if some information would be better under another heading. Try to do this when you have had a couple of weeks away from your book so you come to it with a fresh eye. Or have your editor go over it for you.

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Yes, I do consult. I tailor my fees to your needs - - everything from coaching to full edits (sorry no partial edits) to hour consultations to help you with your marketing campaign or your path to publishing. http://budurl.com/carolynsconsulting
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Tip: Morgan St. James, mystery author and author of Writers Tricks of the Trade (for fiction writers), also writes for the online Examiner. She sends this tip for those interested in applying: If you are interested in writing for the Examiner, here is the link: http://exm.nr/iyeW7c


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Recent guest blog posts: BookBuzzr.com’s regular blog for writers: http://www.bookbuzzr.com/blog/book - marketing/your - stepping - stones - to - credibility/
`Recent podcast links: Elemental Musings from Bev Walton - Porter of Scribe and Quill: http://budurl.com/waltonporter
Talking with Funky Writer Rob Batista about starting a career, promoting the hard - to - promote genres:
http://www.blogtalkradio.com/thefunkywriter/2010/07/30/the - funky - writer - radio - show - episode - 74
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Feature

Keep Facebook from Automatically Identifying Your Photo…
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You’ve heard the old story. Some classmate from the 1970s dug up a photo of you and him at the local pub looking slightly pie - eyed. Facebook’s magic face recognition software identifies you by name and now everyone knows it’s you and—worse—can find this picture of you with hardly any effort. You’d like to avoid that kind of thing? Here’s how to opt out:

1. Go to your “Account” link. Click
2. Find the “Privacy Settings” in the drop down menu. Click
3. Now find the ”Sharing on Facebook” section. Click.
4. Find “Customize Settings. ”Click.
5. Scroll to find “Suggested Photos of Me to Friends.” Click.
6. Next click on “Edit Settings.”
7. You then find “Disable.” Click.

They don’t make this process easy, so while you’re there you can check your other privacy settings. You can do the same kind of thing with your phone number, your e - mail address, etc.

Here’s a caveat, though. Because you are an author, you want people to find you, recognize pictures of your book covers, even send you fan mail, etc. If you use your account to reach readers as well as your old high school buds (and they are readers—well, they could be readers, no?) you may not want to get too private or you’ll lose some of the things Facebook does to benefit your marketing campaign.

This may be one reason that many authors keep their Facebook accounts and “Like” or “Fan” pages separate. I don’t. I like to communicate with my readers and I don’t like to two jobs when one will do. But “like” pages are another way—other than using stringent privacy measure—to keep your private life private and your growing fame no secret.
CHJ


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Here is a list of small publishers for your consideration: www.howtodoitfrugally.com/small_publishers.htm
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Thank Yous

Thanks to Morgan St. James…. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
. . .for recommending my Frugal Book Promoter to her readers in her fun new book Writers’ Tricks of the Trade: 39 things you need to know about the ABCs of writing fiction. ISBN: 9780983779001.

Thanks to Mary Emma Allen . . .
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ . . . for review of the New! Expanded! Updated! And now Award - winning! Frugal Book Promoter on her blog: http://maryemmallen.blogspot.com/2011/11/promoting - your - book - with - ideas - from.html

Thanks to Terri Forehand . . .
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
. . . for including my satirical twelve tips for blogging as a guest post. She’s helping me spread the word for the launch of second edition of The Frugal Book Promoter. I’d love to contribute an article or essay to keep the exposure going to your blog, too. ( - : Here’s Terri’s URL: http://dld.bz/ayXDk

Thanks to Donna McDine . . . ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
…for helping me celebrate the Kindle launch of the new edition of The Frugal Book Promoter with a guest post about Nora Roberts and pseudonyms on her blog: http://donna - mcdine.blogspot.com/2011/11/to - pseudonym - or - not - to - pseudonym - by.html

Thanks to Margaret Fieland . . .
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…for helping me celebrate the introduction of the new Frugal Book Promoter on Kindle. I think you’ll love exploring our crazy English language with my guest post at Peggy’s blog: http://margaretfieland.com/blog1/2011/11/15/guest - post - by - carolyn - howard - johnson - using - i - as - a - conceit/

Thanks to Author Heidi Thomas . . .
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…for running my article on how to make the most of writers’ conferences—either the expensive kinds you pay for or the online freebies. She’s helping me with the release of the Kindle edition of The Frugal Book Promoter (http://budurl.com/FrugalBkPromo)l Find the article at http://dld.bz/azw2X.

Thanks to Jo Linsdell, . . .
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… the guru behind the F R ^ ^ PromoDay Writers Conference, for giving her hordes of followers a chance to learn from my launch booboos with my guest post: http://writersandauthors.blogspot.com/2011/11/guest - post - amazon - launch - for - your - book.html


Thanks to Novelist Sarah Pinneo, . . .
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…for her review of The Frugal Book Promoter on her Blurb is a Verb blog: http://blurbisaverb.blogspot.com/2011/11/review - frugal - book - promoter.html.


Thanks to Asst Blogs and Web Sites That Might . . .
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…turn out to be resources for you! Thanks to the many blogs and Web sites that ran information on my TWO USA Book News awards. These are blogs that can be resources for you! Resources for learning and resources for promotion! They include: The Pen Muse www.thepenmuse.net ; Donna McDine’s writers’ blog http://www.donna - mcdine.blogspot.com/; VS Grenier’s World of Ink Network http://worldofinknetwork.blogspot.com/2011/11/usa - book - news - announces - winners - and.html , and Connie Gotsch’s blog (she hosts a real radio show that might be suitable for your marketing campaign) http://conniegotsch.blogspot.com/2011/11/news - from - carolyn - howard - johnson.html
I hope you’ll look them up to see if they are a fit for your book, your articles, etc.



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Fun and F r ~ ~: If you purchased the Frugal Book Promoter or the Frugal Editor, I'd love you to review it on Amazon or BN.com. Make it simple; just tell what part of it you found most valuable. If you do, send me the review link (URL) and I will send you a 35 - page handout from one of my UCLA classes. As a thank you, of course. HoJoNews@aol.com
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Tip: My marketing and author friend Karen Cioffi (http://karencioffiwritingandmarketing.com) gives away an informative white paper when people sign up for her A Writer’s World newsletter. It’s “SEO Marketing Tips That Can Help Increase Sales” and in it she suggests we keep keywords in mind when creating posts and articles, including keywords in the title. So, instead of the title “How to Get Your Book into the Indie Book Store Catalogs,” your title should lead with the keywords. It would look like this: “Bookstore Catalogs: Is Your Book a Fit?”


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Chaz DeSimone has a new f r ^ ^ way to get a great poster for your office or a gift. You subscribe to his free poster offer and newsletter on design (including book cover design) and a different poster will come to your e - mail box about every other week. Each is entirely
different, all the highest quality in design and all associated with the ampersand and, by extension, our love of writing. Each also comes with directions for printing, framing, making this into a f r ^ ^ bie that lasts. To subscribe go to: http://forms.aweber.com/form/91/119176491.htm
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Opportunities

WordPress Tutorials for You at Any Level
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MaAnna Stephenson trained me to do my own Web site, so I know about the special knack she has for teaching tech in understandable ways. She is still offering one - on - one WordPress classes, but she is also offering full WordPress video tutorial packages and short courses. They are a great way to learn WordPress frugally, and the short courses are only $10. If you get a video package first and then decide you want the full Scratch - to - Published classes, you’ll receive a $25 discount and have access to the full video library for a year! Visit BlogAid WordPress Training (http://www.blogaid.net/wordpress - training) for more info on the classes and BlogAid Video Tutorials (http://www.training.blogaid.net/) for more info on the full and short courses.



Your Book Needs To Be Seen in an Indie Holiday Catalog
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An adorable bookstore in my community called Once Upon a Time puts out a holiday season catalog each year. That is a very expensive thing to do, especially for a small indie. But they have a catalog secret (which I explain in its entirety The Frugal Book Promoter (http://budurl.com/FrugalBkPromo).) But here’s part of it: Once Upon a Time doesn’t put that catalog out all by itself.

Once Upon a Time (and other indies like it) has help from an organization that produces catalogs for Southern California bookstores. In their case, the secret is the Southern California Independent Booksellers Association. This particular catalog relies on suggestions from their independent bookstores to ascertain what titles will go into the catalog, a very good reason for authors to stay connected to their favorite indie.

There are sure to be similar organizations that have similar services for bookstores in other parts of the country. But here’s the other secret. If you have a book published, YOU don’t have to live in that area. They choose what they deem the best of the best. Perhaps you could ask to be put on Once Upon A Time’s mailing list. Call them at 818 248 9668. If they are kind enough to send you a copy, buy a book from them. (It’s Karma!)

And check http://www.bookweb.org/resources/regionals.html for other Independent Booksellers Associations throughout the US. Ask how you apply. Get their application dates and deadlines installed on your calendar with an alert to get it done. Your book may be especially suitable for one of them but if your book is mainstream, it may be a fit for all of them.

If application is difficult, think “back door” (another concept explained for getting reviews in The Frugal Book Promoter). Notice that some of these regional organizations have contests. If your book wins one of them, you are probably a shoo - in to be considered for inclusion in their catalog.

Your book may not get selected but, hey, it may have a shot. My mother used to say, "You never know if you could have won if you don't try."


Cold Coffee Invites You to Join and Contribute to Magazine
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Books In Sync, Cold Coffee and the hard copy magazine of Books In Sync Cold Coffee Writer’s Magazine invites you to join Books In Sync, Cold Coffee and contribute to their Writer’s Magazine Please visit their submissions page at Books In Sync and follow the directions: http://www.booksinsync.com/submissions.html

Books In Sync (hard copy) Magazine Will Host Only Family Oriented (General Audience) Material As The Magazine Will Be In Homes and Businesses
http://www.booksinsync.com/coldcoffeemagazine.html


University of Dayton’s Erma Bombeck Writers’ Workshop
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I'm very happy to recommend the Erma Bombeck Writers’ Workshop to you. I’ve presented there twice and assure you it is an amazing conference—well planned and tons of star power. Registration opens Dec. 6. The registration fee is $375.

The 2012 workshop at the University of Dayton will kick off with a keynote talk from Alan Zweibel, an original Saturday Night Live writer and author of the 2006 Thurber Prize - winning novel The Other Shulman.
Read more about sessions and workshop presenters on our recently redesigned website here: http://humorwriters.org/2012 - workshop/

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A free book from my marketing friend Dana Lynn Smith:
http://sharingwithwriters.blogspot.com/2011/04/free - e - book - from - master - marketer - dana.html =================================================

Accessible Contests for You to Build Your Platform

DIW Book Festival Offers Contest Op
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2011 DIY BOOK FESTIVAL CALL FOR ENTRIES
LOS ANGELES _ The 2011 DIY Book Festival has issued a call for entries to its tenth annual competition honoring independent book authors and publishers.
The 2011 DIY Book Festival will consider entries on or after Jan. 1, 2007. All entries must be in English and have been self - published or issued by an independent publishing house.
*** Please note that authors with iUniverse, Infinity Publishing and other print - on - demand outlets are eligible for the DIY competition.
Our grand prize for the 2011 DIYBF Author of the Year is $1500 cash and a flight to Los Angeles for our gala awards ceremony at the Roosevelt Hotel, home of the first Oscars, in March, 2012. The event is part of the 11th annual DIY Convention: Do It Yourself in Film, Music & Books.
Entry forms are available online at www.diyconvention.com or can be faxed on request.



Is Your Book A Page - Turner?
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2012 BEACH BOOK FESTIVAL CALL FOR ENTRIES
NEW YORK _ The 2012 Beach Book Festival has issued a call for entries to its annual program spotlighting the hottest reads of the summer season.
The Beach Book Festival will consider self - published or independent publisher non - fiction, fiction, biography/autobiography, children's books, teenage, how - to, science fiction, romance, comics, poetry, spiritual, compilations/anthologies, history, business and health - oriented books.
Our grand prize for the 2012 Beach Book Festival is $1500 cash and a flight to our event in June at the Algonquin Hotel in New York, one of the world's publishing landmarks.
Submitted works will be judged for general excellence, i.e., the potential of the work to be an engaging beach read this summer season. More information and registration available at www.beachbookfestival.com.



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I know. I am a glutton for punishment and everyone hates me for my zero - tolerance rule on italics. But I was inoculated with it during UCLA’s Writers’ Program classes and I know anyone would be hard put to find a major writers’ program that doesn’t agree with them. So why risk the ire of exacting agents and publishers. Know the guidelines! http://thefrugaleditor.blogspot.com/2010/10/lets - talk - italics - again.html . Learn other publishing - friendly editing ideas in The Frugal Editor, www.budurl.com/TheFrugalEditor. =================================================


An Itty - Bitty Column on Writing

Gratefulness: A Perspective on Being Thankful
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By Mindy Phillips Lawrence

“Pied Beauty” ~ Gerald Manley Hopkins
Glory be to God for dappled things—
For skies of couple - colour as a brinded cow;
For rose - moles all in stipple upon trout that swim;
Fresh - firecoal chestnut - falls; finches' wings;
Landscape plotted and pieced—fold, fallow, and plough;
And all trades, their gear and tackle and trim.
All things counter, original, spare, strange;
Whatever is fickle, frecklèd (who knows how?)
With swíft, slow; sweet, sour; adazzle, dim;
He fathers - forth whose beauty is past change:
Praise hím.

Hopkins’ poem, written in 1877 but not published until 1918, celebrates creation in all its variety. Although the work has layers of meaning, I’ve been thinking of it as a poem of gratitude.

Life is complicated. We have to deal with money problems, relationship problems, and the challenges tomorrow might bring. Because we are consumed by our troubles, we often don’t stop to see the dappled sunshine dancing in a park or take the opportunity to see the fish shining as they move in the water. We lose out.

Some people I know have been making a daily list since the beginning of November saying what they are thankful for and posting it to Facebook. I didn’t start doing this until last week. When I did, I realized how grateful I am for simple things: That I got to know my sister Rose before I lost her, that I’ve had the same job for twenty years, that my electricity works and I have a place to live. I live in a little town with a small area where I love to park and just look at the trees. Uncomplicated. Tranquil.

Why not take a piece of paper and write down at least ten things that make you grateful. Continue adding to the list until the end of 2011. When you get frustrated and the world comes at you too fast, read your entries over again.

May you be well.

LINKS

“Pied Beauty”
http://www.potw.org/archive/potw162.html

Gratefulness
http://www.gratefulness.org/

Light a Candle
http://www.gratefulness.org/candles/enter.cfm?l=eng

Create a Life of Gratitude
http://zenhabits.net/three - truths - to - help - you - create - a - life - of - gratitude/

I Am Thankful: Everyday Gratefulness
http://www.iamthankful.com/category/everyday - gratefulness


~ Mindy Phillips Lawrence, www.freewebs.com/mplcreative, is the author of the poetry collections One Blue Star and Above and Below. She is co - author of The Complete Writer and a publicist. She is in the process of putting together an e - book and paperback based on her Itty - Bitty Column for Sharing with Writers. Blogging at: http://mplcreative.blogspot.com/. Her specialty is helping writers with their media releases. Reach her at mplcreative1@aol.com.


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I talked about Your Soaring Book Sales: How to use F r ^ ^ e - books and QR codes to sell more of what you want to sell! with the famous Career Czar Paul and his nutty sidekicks Coach Christine and Millian. Tune in at http://www.careerczar.com/mp3/career093011B.mp3 =================================================


Tip: Have you heard about QuickQuiz.com? It’s run by BookBuzzr.com and would be a fun promotional tool for anyone who writes genre fiction and nonfiction. I imagine some literary writers and poets might even think of a way to use their quizzes! Find information at
http://www.bookbuzzr.com/blog/book - marketing/announcing - quickquiz - the - worlds - first - viral - marketing - technology - for - books/



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I have a series of retail books that authors could benefit from. The reason? Authors are retailers, too. They must sell their books. But A Retailer’s Guide to In - Store Promotion will be especially valuable because it will give authors insight on how to convince retail outlets that a partnership (like a book signing, workshop or seminar) with them will benefit their bottom line. Find this book at www.budurl.com/RetailersGuide or more about the whole series at www.howtodoitfrugally.com/retailers_books.htm
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Carolyn's Appearances and Teaching
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UPDATE! Carolyn Howard - Johnson will talk and read poetry with Connie Gotsch on her Write On Four Corners radio program on real, live radio (KSJE FM 90.9 on air and http://ksje.com on the Web) The day is January 4, 2012, probably at 10:30 am Pacific time or 2:30 Mountain time. Go to www.KSJE.com to confirm the date. If you miss the live program, pick up the f r ^ ^ podcast at http://www.publicbroadcasting.net/ksje/.jukebox?action=podcasts. Find the show date and download it to listen at your leisure.

UPDATE! Carolyn Howard - Johnson will talk about book marketing with Connie Gotsch on her Write On radio program on real, live radio on January 11, 2012, probably at 10:30 am Pacific time or 2:30 Mountain Time. Go to www.KSJE.com to confirm the date. If you miss the live program, pick up the f r ^ ^ podcast at. http://www.publicbroadcasting.net/ksje/.jukebox?action=podcasts. Find the show date and download it to listen at your leisure. Connie Gotsch is the program director of KSJE FM and a freelance\arts journalist. She has written two novels for children from a dog’s point of view, both designed to promote pet care, humane treatment of animals and people, making good choices, and self discipline. Her suspense thriller, Snap Me a Future, has been rereleased as an ebook by Casa de Snapdragon at http://casadesnapdragon.com

Next Year! As a co - sponsor of the Muse Online Writers’ Conference (and the first one at that!), I’d like you to put a tickler file on you calendar to register for the 2012 weeklong event in October. I can’t tell you how many of my subscribers have been disappointed that they can avail themselves of this f r ^ ^ conference (every year!) because they miss the deadline. August would be a good time to let your digital calendar remind you to enroll at http://themuseonlinewritersconference.com/.


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Sign up to receive a copy of my Sharing with Writers blog in your e - mail box. It is a focused blog on all things related to writing and publishing. Go to www.sharingwithwriters.blogspot.com. Sign up in the left - hand column. Find related resources by scrolling to the bottom of the blog.
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Wordstuff ™

Something to Make Writers Smile
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(Fun with language from The Washington Post and other publications.)

POLYGON (N): A dead parrot.

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Essential Book and Record Keeping:

This is the place to share with others and learn from others.

Although I do attempt to verify information used within this newsletter's pages, Sharing with Writers does not guarantee entities or information. Subscribers should research resources.

To submit information articles, tips or other information, e - mail Carolyn at HoJoNews@aol.com. Please put "Submission: Sharing with Writers" in the subject line.

If you do not care to receive this newsletter, send an e - mail to HoJoNews@aol.com with "Unsubscribe” in the subject line, but please, please don't tell me you've given up writing or promoting!

To subscribe to Sharing with Writers send an e - mail with "Subscribe" in the subject line to HoJoNews@aol.com.

Please pass this newsletter to friends or e - groups. It needn't be pasted in its complete form, but please credit this newsletter, and the individual contributors with anything you snip and paste.

Ordering Information

The HowToDoItFrugally Series for Writers

Frugal Book Promoter: How to Do What Your Publisher Won't http://budurl.com/FrugalBkPromo
The e - book at http://starpublishllc.com/id43.html

The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success
http://budurl.com/TheFrugalEditor

The Great First Impression Book Proposal: Everything You Need To Know About Selling Your Book in 20 Minutes or Less,
Paperback: http://budurl.com/BookProposals
E - book: https://www.createspace.com/3468136
For Kindle: http://www.amazon.com/dp/B0042JT1UA


Great Little Last - Minute Editing Tips for Writers: The Ultimate Frugal Booklet for Avoiding Word Trippers and Crafting Gatekeeper - Perfect Copy
E - book: https://www.createspace.com/3422926

The Survive and Thrive Series for Retailers (Authors need to know about retailing, too!)

A Retailer’s Guide to Frugal In - Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques
Order in paperback: http://budurl.com/RetailersGuide
For Kindle: http://www.amazon.com/dp/B004H1TACC
Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
Order in paperback direct from Amazon: http://budurl.com/Tweeting4Retailers
Order for Kindle Reader: http://www.amazon.com/dp/B004H4XCCS
Order an e - book from the publisher: http://www.createspace.com/3439623 .

Your Blog, Your Business: A Retailer’s Frugal Guide to Getting Customer Loyalty and Sales—Both In - Store and Online

Sponsored by Gift Shop Magazine
To Order: http://budurl.com/Blogging4Retailers
To Order for Kindle: http://www.amazon.com/dp/B004H1TACC
Carolyn’s Fiction and Creative Nonfiction

This Is the Place: http://budurl.com/ThisIsthePlace

Harkening: A Collection of Stories Remembered: http://budurl.com/TrueShortStories

Carolyn’s Poetry

She Wore Emerald Then: Reflections on Motherhood. Coauthored with Magdalena Ball Paperback: www.budurl.com/MotherChapbook
For Kindle: http://www.amazon.com/dp/B004GXB4AW

Cherished Pulse: Unconventional Love Poetry. Coauthored with Magdalena Ball
For Kindle: http://www.amazon.com/dp/B004GXB4AW
In print to be used as a greeting card or booklet: www.budurl.com/CherishedPulse
For Nook: http://www.barnesandnoble.com/w/imagining - the - future - magdalena - ball/1021152596?ean=2940000904893&itm=4&usri=magdalena+ball
She Wore Emerald Then: Reflections on Motherhood, a chapbook of poetry. Coauthored with Magdalena Ball.
Paperback and Kindle: http://budurl.com/MotherChapbook
For Nook: http://www.barnesandnoble.com/w/she - wore - emerald - then - magdalena - ball/1020032782?ean=2940000807408&itm=5&usri=magdalena+ball

Imagining the Future: Ruminations on Fathers and Other Masculine Apparitions. Coauthored with Magdalena Ball
To order as an e - book: https://www.createspace.com/3419505
For Nook:http://www.barnesandnoble.com/w/imagining - the - future - magdalena - ball/1021152596?ean=2940000904893&itm=4&usri=magdalena+ball
To order as a paperback or for Kindle: www.budurl.com/Imagining
Deeper into the Pond: A Celebration of Femininity, Co - Authored with Magdalena Ball. Artwork by Jacquie Schmall
To order as an e - book: https://www.createspace.com/3608866 To order as a paperback: http://budurl.com/DeeperPond
Tracings, a chapbook of poetry (Finishing Line Press)
http://budurl.com/CarolynsTracings

Contact Information

Websites
http://HowToDoItFrugally.com
For special help for fiction writers
http://www.fictionmarketing.com


Blogs:
http://www.SharingwithWriters.blogspot.com, a blog on all things publishing
http://www.TheFrugalEditor.blogspot.com, all things grammatical and ungrammatical. On editing, formatting, and craft.
http://www.TheNewBookReview.blogspot.com, a blog focused on YOUR reviews
http://www.WarPeaceTolerance.blogspot.com War. Peace. Tolerance. And Our Soldiers.
http://www.sizzlingbookfairbooths.blogspot.com, a blog where you can learn to get some mojo behind your own booth by learning from the successes and mistakes of others. It is no longer active but there are lots of ideas you can use here, just the same.

Tweeting at:
www.twitter.com/frugalbookpromo
www.twitter.com/frugalretailing