"Sharing with Writers" is from the desks of Carolyn Howard-Johnson, author THE FRUGAL BOOK PROMOTER (USA Book News' "Best Professional Book 2004" and an Irwin Award winner) and THE FRUGAL EDITOR, winner of USA Book News Best Book award and Reader Views Literary Award, and her writing friends. Writing friends. That's YOU.
It is a place where you'll find writing and promotion tips and where you can share your own writing sucesses with other writers.
Newsletter Dated: 1/29/2007 1:46:18 PM
Subject: [Sharing with Writers] Amazon Reviews, Blogs and THE FAIR!
FEB First Week, 2007 Sharing with Writers:
From the Desks
Of Carolyn Howard-Johnson and Authors' Coalition Friends
"Sharing with Writers" is the official newsletter of Authors' Coalition,
an organization of writers who help writers.
To read this newsletter at Authors Den go to:
Learn about an opportunity to participate in the LA Times/UCLA Festival of Books -- whether you live in LA or not -- by going to my blog at http://redenginepress.com/chjohnson
The LA fair is one of the nation's biggest and most prestigious with more than 130,000 visitors and the power of the LA Times behind it.
Find pictures of last year's booth at http://tri-studio.com/kathegogolewskiPHOTOSfair06.html
Note from Carolyn:
My fellow AC Members and SWW Subscribers:
I found this in today's horoscope and decided to put it on the published works entry page on my new website:
One of my favorite blues artists, Billie Holiday (a fellow Aries), said, "If I'm going to sing like someone else then I don't need to sing at all." I think that this should be true of any voice--whether writing or singing. It's also about style, really.
That's today's gift from SWW. Now a favor. I am limping along in the last stages of polishing my site. It is arduous. Going to the real net and poking around, back to the Front Page program to make corrections. Putting metatags on each page.
So, if anyone is in the mood to do a little exploring on the site (http://HowToDoItFrugally.com), let me know what mistakes you find, what you'd change, give me ideas or whatever. If I'm inundated, I can't promise I'll recognize all of you who take a minute to do this, but I'll sure try. E-mail me at email@example.com and please put "Your Frugal Website" in the subject line so that I won't mistake it for S P ^ M.
While we're talking about the site, some of you will find your links on the links page. I'd love it if you'd include mine. And anyone interested in a low-cost sponsorship ad on any of my pages, just ask. The launch hasn't occurred so we should be looking at some heavy traffic coming up. This is not the same as a link, either an editorial link (meaning I use the link regardless because it's good for my visitors) or a reciprocal link (meaning the author has graciously offered to return the favor).
I'd love to hear from you in any case.
http://authorscoalitionandredenginepess.com and a blog focused on book fairs at
http://redenginepress.com/chjohnson and another blog that is just about writing and reading at www.sharingwithwriters.blogspot.com.
Some time ago you put out four names for Author Friendly Radio and TV stations. I contacted all four. Franalive will interview me on August 14, 2007 for my book, "The Immigrants' Daughter" that won Best Books 2006 Award for the multicultural non-fiction category in October 2006. Trust me: I belong to the silent majority of immigrants: legal, sober, and honest to a fault. Maybe it is time to change the majority's opinion about recent immigrants (haha).
Joe Mazza charges $150 for guest appearances. I did not hear from the other two. I did mention your name.
I just wanted to thank you and to let you know that the information you provide is valuable. Keep up the good work.
Mary Terzian aka
"The imported American"
Answer and Tip: Not too bad, 25%! Ha! Sorry to hear that Joe is now charging. I don't think authors need to pay for interviews. (Traditionally guests weren't charged; rather advertising was sold to offset the expenses of producing a radio show.) Now, try this. Go to my new site http://HowToDoItFrugally.com and click on Links for Writers. There are some more radio and TV shows listed on that page, too. (-:
Tip: Google Me Happy from Allyn Evans! Track visitors on your blog by using Google Analytics. It's free and a fun visual that includes a map of the world to show you where your first-time and returning visitors live. Use it on blogs (like blogger.com). It's easy. To add to your website, you'll need to know how to copy and paste HTML code. If you don't have an account with Google, start there. If you do, go to your accounts page and click on Analytics. For a little more instruction, visit one of my blogs: http://www.talkingallthingswrite.blogspot.com/. This from Allyn Evans, author of Grab the Queen Power: Live Your Best Life! http://www.allynevans.com/ . Thank you for sharing, Allyn.
No part of this newsletter is paid advertising.
Please pass this letter on to others. Unlike many others, I do not mind if you use only portions of it as long as you credit the writers and include this subscribe information. "To subscribe to 'Sharing with Writers' send an e-mail to HoJoNews@aol.com with 'subscribe' in the subject line."
Learn About Blogging on Book Marketing with Fran
Fran's guest on Tuesday, January 30, 2007 (see times below) is Ted Demopoulos, author of Blogging and Podcasting (2007) and Blogging for Business (2006), co-authored with Shel Holtz, both published by Kaplan Publishing. http://www.demop.com and http://www.bloggingforbusinessbook.com
My second segment guest is Dorothy Thompson, editor of The Writer’s Life and Romancing the Soul (Zumaya 2004), co-author of The Search for the Million $$$ Ghost (Mardi Gras Publishing 2007), and self-publisher of many e-books, including her latest, A Complete Guide to Promoting & Selling Your Self-Published Ebook (The Writer’s Life Publications 2006). http://www.dorothythompson.net
Book Marketing with Fran airs live on Tuesday, noon to 1 p.m. (MST); 11 a.m., (PST), 1 p.m. (CST) and 2 p.m. (EST). During Daylight Savings Time, the show airs at 11 a.m. in Arizona, which does not change its clock. The archives are available 10 minutes after the shows ends.
Easy Steps for Tuning into Fran’s Radio Program
1. Go to http://www.achieveradio.com
2. On left side, click “Shows and Schedules” and scroll down to Book Marketing with Fran. Click "Info and Archives."
3. Once there, click on the appropriate "Listen Live" button on the right (Windows Media Player, Flash or Real Player).
To talk to Fran and her guest, call toll free 800-920-3717 (Phoenix area - 623-772-9379). Or to email them, on left side of main page, click “In-Quick Message or Call-In” (In-Quick only works during live shows).
Below is her February 2007 line-up of guests:
Feb. 5 No show – I’ll be in Florida
Feb. 13 Nicole Sotelo/Cynthia Brian
Feb. 20 Rusty Shelton/Denis Murphy
Feb. 27 Makani Themba-Nixon/Lana Jordan
To subscribe to Fran's notification letter go to:
Tip: When you make a call to a show like this (see above)--to congratulate a friend who is appearing or to add a piece of pertinent information that will help the host's listeners--you help make the show feel viable, make a friend of the host and add a little bit of exposure to your own name or title. All for free. All for being a good guy!
Perks for participants Authors' Coalition's booth in the LA Times/UCLA Festival of Books:
Yarnspinners and Wordweavers will feature an ad for your book.
You will qualify for an interview or a review in Yarnspinners and Wordweavers.
Authors' Coalition will run a year-long ad on their site.
You automatically become a paid member to Authors' Coalition entitling you all the members' perks including a review on the AC site, participation in the AC bookstore, and more.
You can participate in some way whether you can be in Los Angeles for the fair or not. When you do you will get exposure at the fair to more than 130,000 visitors. If you participate in the catalog more than 500 or more booksellers and press will see your book
To subscribe to Y&W, send an e-mail with "subscribe" in the subject line to firstname.lastname@example.org. To learn more about the LA Times Fair program go to http://redenginepress.com/chjohnson.
Reminder from Subscriber
Nothing on the Web Dies
(Subscribe David Leonhardt, The Happy Guy (http://www.seo-writer.com/) sends fellow subscribers a "lesson in how they should watch what they write because on the Internet nothing ever dies! Also find him at www.thehappyguy.com. The lesson comes in the form of a letter from someone who is still utilizing a review David wrote for my book This Is the Place back in 2001. So it's 6 years old or thereabouts. I'm including his whole post so you can follow the links to the article banks, etc. if you wish. It is also a good lesson on how far -- and long -- reviewing others' books can take your own campaign.)
----- Original Message -----
From: Mark Cabaniss
Sent: Monday, January 22, 2007 5:05 PM
Subject: Your article, "This Is the Place"
Hello David Leonhardt a.k.a. The Happy Guy,
We have just added your article, “This Is the Place” to our article directory.
You can view your article at the following link: http://www.uswebpros.com/This_Is_The_Place-6617.html
We encourage you to put a link to your article on your site, http://www.amazon.com/. This will help let people know about our site and your article(s) on our site!
If you would like, please insert the following code snippet on your website:
View">http://www.uswebpros.com/This_Is_The_Place-6617.html">View My Article - on USWebPros.com!
New members will help Authors' Coalition serve all its members better! Ask your writing friends to join at http://authorscoalitionandredenginepress.com. Paid members get a favorite review posted, consideration for an interview or review in Yarnspinners and Wordweavers. Membership is reasonable, too. We're even planning a speakers' bureau.
Tell friends to visit our blog. There they'll learn how to spark generally insipid book fairs by using value-added promotions: http://redenginepress.com/chjohnson .
Tip: Here's a conference for your list (you are keeping a list, aren't you?): Reno Reader's Week Conference February 23 & 24. Contact Ellen Fockler at email@example.com (775). College credit and certification credits available. Mary Jean Kelso will present "E-books and On Demand Printing." Find more conferences on the Links for Writers page at http://HowToDoItFrugally.com.
(You are invited to send me news about your successes. New books, awards and more. If you read about others' successes you'll not only be inspired, you'll glean resources for future successes of your own. Please get in the habit of using subject lines, though, that will not be interpreted as spam.)
Mary Jean Kelso's sequel to The Homesteader at www.Wings-press.com is released today. The Homesteader's Legacy is available in e-book and paperback. Learn more about Mary Jean and The Homesteader at
Cynthia Brian returned from lecturing onboard Norwegian Cruise Lines newest ship, The Pride of Hawaii, and was quickly booked to speak on a Mediterranean cruise on Royal Caribbean Sept 8-22. In August she'll be one of the instructors at the fabulous Arts for the Soul Retreat in Steamboat Springs, Colorado (www.artsforthesoul.net). On January 19, the charity she founded, Be the Star You Are! was featured in an ABC TV salute to teen leaders. Her radio show, Be the Star You Are! is now syndicated in 8 markets. Tune in at http://www.worldtalkradio.com/show.asp?sid=118 . Recent topics have focused on smart goal setting which works in helping dreams come true."
"AC is the current that propels your writing career." http://authorscoalitionandredenginepress.com
Carolyn Howard-Johnson, Authors' Coalition Founder
Tip: Learn about Contests Facts: How to Add “Award-winning” to Your Name while you drive. You'll learn why writers' contests can be more than a pat on the back. Use them to promote, to further a career, to brand your name. Allyn Evans, Joyce Faulkner, Kathe Gogolewski and Carolyn Howard-Johnson share contest secrets from submitting to avoiding the scams and using them to promote your title. Go to http://tri-studio.com/AUDIOCLASSESALL.html to learn more about all the classes offered with links to easy purchasing.
Fun and F r * *: If you purchased The Frugal Book Promoter in the past, I'd love for you to review it on Amazon or BN.com, perhaps just tell what part of it you found most valuable. If you do, send me the review link (URL) and I will send you an excerpt from my soon-to-be-released The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success that includes some sidebars from the book that will help you with some tricky grammar. As a thank you, of course. HoJoNews@aol.com
In the News:
It isn't new news (Nov. 2005) but Yale University conducted a study that shows reviews placed on Amazon.com and Barnes & Noble.com influence a consumer's book buying decisions and that the negative ones can be more influential in dissuading a reader from buying a book than the positive ones are in encouraging them to buy. It also shows that rave reviews (the five stars, nothing-better-in-the-world kind of review) may be viewed suspiciously. The study is from Yale's School of Management. It titled "The Effect of Word of Mouth on Sales: Online Book Reviews."
The Frugal Book Promoter: How to Do What Your Publisher Won't includes a chapter on how to use reviews to include your exposure. In fact reviewing books is a way to help you network and get exposure long before your book is published. There is also a chapter on using Amazon's perks to help target Amazon visitors (who, after all, do read!) and, more specifically, how to target the niche your book may appeal to. It will also address how you can make reviews for your book work for you.
There is an excellent article out covering this subject. It is by David Totorelli, editor of Author Insider and president of Book Premieres. http://www.bookpremieres.com/management.html
Carolyn's Appearances and Teaching:
Carolyn Howard-Johnson's new course at UCLA is Creating a Promotion Package for Your Fiction or Nonfiction Book (Engl. 735.1, Reg. #S9465). It is scheduled for April 14, 2007, one day only. On the UCLA campus, Public Policy Building, Room 1278, 9:30 am to 4:30 pm.
Carolyn will workshop with members of the California Writers Club and nonmembers alike on Saturday, March 3 at the Valley Center Jewish Community Center, 13164 Burbank Blvd, Sherman Oaks, Ca. Learn more at http://www.calwriterssfv.com. After learning how to build credentials by building a media kit, she will critique kits for audience members. The cost is $10 for nonmembers, $5 for members and includes lunch.
Coming Saturday April 21, 2007 at 10 am. Led by Carolyn Howard-Johnson, Poetry! Don't Let It Molder in a Drawer, Publish It! A seminar and poetry reading at the Glendale City Central Library (California) in the auditorium.
Mark April 28th and 29, 2007, for the LA Times/UCLA Festival of Books. More in this newsletter on how you can participate.
Carolyn will train American Business Women of America's (ABWA) newsletter editors publish prize-winning, professional periodicals June 9th at their regional convention in Downey, CA.
Carolyn will speak on "Your Media Release: You Write So You Can Do It! September 8, 2007 at the Valley Cities Jewish
Community Center in Sherman Oaks, CA www.CalWritersSFV.com
Carolyn will moderate a panel on publishing at the West Hollywood Book Fair on September 30. Circle your calendars. It's f r ^ ^ Even those who are old hands at publishing will learn something new, I promise!
West Hollywood Park
647 N San Vicente Blvd.
West Hollywood, CA 90069 - Details Here
Learn more at http://www.westhollywoodbookfair.org/Mambo/
Carolyn will speak at the fourth Annual Pen to Paper Literary Symposium October 6, 2007, Dayton, Ohio. The conference will include tracks for music and screenwriting, in addition to writing and publishing books. Start planning now to attend this elite event and take advantage of the early bird special (www.penofthewriter.com/pentopaper).
The f r ^ ^ Muse Online Writers' Conference, sponsored by Lea Schizas and Carolyn Howard-Johnson, is accepting early registration. More than 1,000 attended last year and openings are limited. Learn more about this year's conference, October 8 to 14, and how you can assure your spot 2007. We will present an all-new program soon. Go to:
Carolyn will be speaking to PEN USA's Emerging Voices fellows in May at Antioch University. This is a closed event but you can learn more about the program for yourself or to help other talented writers by going to www.penusa.com.
Authors' Coalition members! For credibility, use the AC logo on your promotional materials. Ask for it by sending an e-mail to HoJoNews@aol.com or download it with a click from the AC site http://authorscoalitionandredenginepress.com.
Be sure to link it to the AC site, too!
(Note: Each thank you may be set with a jewel of a resource for you to plumb for your book. Watch for them! Adapt them to your own publishing and promotion needs!)
To Allyn Evans Tame the Amazon: Listmania who has started a blog featuring Amazon tips, one of my favorite subjects! It should be one of yours. She says, "My book promotion guru, Carolyn Howard-Johnson, has 84 of them (Listmanias). Yes, you read right. 84! Don't feel bad. She started building her lists years ago. I have only three, but have plans to build more. What is a Listmania? .Here it is:
Talking All Things Write - http://talkingallthingswrite.blogspot.com/index.html From there you can follow the link on her blog to mine and other places where we audio divas can be found. You'll see we're working on multiple ways to get information out that will help you be successful.
To Yarnspinners & Wordweavers for announcing the spring release of The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success and one of my poems "A Woman's Heart" from a Valentines e-chapbook, Cherished Pulse, I co-authored with Magdalena Ball. You can see from the introduction that they are new author friendly!
"This month's newsletter introduces some new writers, poets and photographers to our audience. Welcome to Richard Katu, David Richeson, Edna (Cherokee Girl) Alphin and Julie Peters. We also feature regular contributors Carolyn Howard-Johnson, Pat McGrath Avery, Misty Farley, Ken Kreckel, Raymond Grant and Maggie Ball. Poet Ricardo Serrano launches a new column with a moving story about his grandmother. Finally, we are announcing several new books -- Chum Water by Hodge Wood, The Frugal Editor by Carolyn Howard-Johnson and For Shrieking Out Loud by Joyce Faulkner and illustrated by Kathe Gogolewski.
As always, you have options about how to receive the newsletter. You can view by clicking on the thumbnails on this web page: http://www.redenginepress.com/january_2007.htm. You can read or save individual pages as jpg's. You can download the pdf from this link: http://www.redenginepress.com/images/Y&W%20Jan07.pdf. To subscribe notify Nate at firstname.lastname@example.org.
Reciprocal Links: Many subscribers are in a position to cross-promote. Let me know if you would like to trade some recommendation or promotion for a permanent spot (or as my list grows, semi-permanent) spot in this newsletter. I use only links that benefit writers
From Elizabeth Lucas-Taylor
(Elizabeth contributes at least one valuable paying resource per SWW issue--either a great place to sell material or find writing craft or promotional idea.)
PANGIA - Pays on publication. Seeks nonfiction, fiction, fillers, photos/artwork. Subjects: Earth Spirituality. http://www.pangaia.com/contributor.htm
PARAMETERS - Pays on publication. Seeks nonfiction. Subjects: Military. http://www.carlisle.army.mil/usawc/parameters/write4p.htm
PARENTS - Seeks nonfiction. Subjects: Non-Fiction stories that will appeal to a wide variety of parents. http://www.parents.com/parents/file.jhtml?item=/help/writers_guidelines Pays on publication.
Find Elizabeth at http://www.authorsden.com/elucastaylor or her new blog at http://www.elucas-taylor.blogspot.com/
When was the last time you bought a book from an author you know? Tracings, my new chapbook of poetry is available for that honor at www.amazon.com/gp/product/1599240173/qid=1141623936/sr=1-1/ref=sr_1_1/002-4692447-2218401?s=books&v=glance&n=283155
but any book mentioned in any one of your Sharing with Writers newsletters would be a nice gesture. If all of us directed more of our reading to newer authors who write in genres we love or genres we need to stretch into, we would do ourselves and the publishing industry a great favor.
Tip: You will find lists of blogs, websites and more on my blog, Sharing with Writers and Readers. It's really more of a mini-website. Look at both the left column and the bottom of the blog (scroll down past the blog entries!). Check to see where you might go for more information. Also check to see whether your site might fit in one of the categories and to see if my blog might work as a link on yours. It's www.sharingwithwriters.blogspot.com.
Tip: I like linktiles.com. It could do a lot more for me if I worked it (true of anything, right?) but even just signing up for it and letting it sit there gets me about 100 clicks per month plus they do good work by helping to find missing children.. Subscribe to Wayne Wirs's Quote of the Day newsletter at http://linktiles.com/subscribe.php?newsid=1
Wayne's description of what he does: LinkTiles.com is proud to support the work of independent authors, artists, musicians and bloggers by providing them with free publicity and the tools necessary to compete in today's profit-driven world.
E-Tips for E-Promotion: Because you do so much of your promotion by e-mail, you may eventually find your computer or its servers hunker down and refuse to cooperate. If you have a file so large it causes your PC to go into a stupor, use this site: http://yousendit.com/. It worked for the cover of Lea Shizas's novel, THE ROCK OF THE REALM. It can work for you, too
This is a regular Sharing with Writers feature by Carolyn Howard-Johnson, author of USA Book News' Best Professional Book THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T and the soon-to-be released THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS. (E-tips for E-promotion was originally a regular feature of SellWritingOnline.com.)
If you enjoy "Sharing with Writers" please nominate it for Writer's Digest's 101 Best Newsletters for Writers. We aren't big, we aren't old. So it would take a huge outpouring from subscribers to make a dent. Send an e-mail to email@example.com with subject line, "101 Best Newsletters for Authors" and let them know what this newsletter does for you!
Something to Make Writers Smile:
(Every year the Washington Post conducts a neologism contest. These are the winners, one at a time. You might have some favorite neologisms metaphors or similes that make you smile. If so, please contribute.)
"Abdicate (v.), to give up all hope of ever having a flat stomach."
Notice: The resources sections of this newsletter have been removed. The ones I included in my newsletter are now permanent links of my new website (though the website is still emerging). I've added lots more links, too, making it a wonderful page for you to go for services and ideas you might need. http://www.carolynhowardjohnson.redenginepress.com/links_for_writers.htm If you don't see your link there, contact me so I can get it up there. It must relate to writers in some way, though. And while you're checking, please check to be sure that one or more of my books is included on your website or in your newsletter.(-: No, I won't take down your link if it's not a trade--this is a service to writers. I don't put it up if I don't think someone will benefit. At the same time, it is nice for others to reciprocate when they can. (-:
Essential Book and Record Keeping:
This letter is an entity of Authors' Coalition http://authorscoalitionandredenginepress.com
Edited and distributed by Carolyn Howard-Johnson,
author of This Is the Place, Harkening: A Collection of Stories Remembered, Tracings, and The Frugal Book Promoter: How to Do What Your Publisher Won't, this is a place to share with others and learn from others.
Though I do attempt to verify information used within this newsletter's pages, Sharing with Writers does not guarantee entities or information. Subscribers should research resources
To submit information articles, tips or other information e-mail Carolyn at HoJoNews@aol.com . Please put "Submission: Sharing with Writers" in the subject line.
If you do not care to receive this letter, unsubscribe at HoJoNews@aol.com
Include "Unsubscribe" in the subject line but please, please don't tell me you've given up writing or promoting!
To subscribe to Sharing with Writers send an e-mail with "Subscribe" in the subject line to: HoJoNews@aol.com
Please pass this newsletter on to friends or e-groups. It needn't be pasted in its complete form, but please credit this newsletter, Authors' Coalition and the individual contributors with anything you snip and paste.
Order the Frugal Book Promoter: How to Do What Your Publisher Won't
at stores like UCLA, Dayton University and San Diego State University's bookstores. Order it as an e-book at http://starpublish.com/carolyn_howard-johnson.htm
or paperback at Amazon where it is discounted:
Tracings, a chapbook of poetry, published by Finishing Line Press may be ordered at www.amazon.com/gp/product/1599240173/qid=1139084827/sr=1-1/ref=sr_1_1/103-7824821-4156653?s=books&v=glance&n=283155