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Diana L. Guerrero

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Join me on a regular armchair safari with my newsletter. Ark Animal Tracks will share information about my latest adventures and you will learn interesting tidbits related to animals and the writing process. Embark on an exciting expedition today!
Newsletter Dated: 12/31/2014 9:45:01 AM

Subject: ARKlady Diana Guerrero's ARKwire January 2015

Volume 13 Number 01
Publisher: ARKtech | Guerrero Ink
Copyright 2015 Diana L. Guerrero. All rights reserved.
Content may not be reproduced without permission.
ARKwire is the newsletter of the ARKlady (Diana L Guerrero) an animal pro since the 1970s and a cyber-jungle trailblazer since 1995.
ARKlady News
Sitting in a toasty warm coffee house on the central coast, I wanted to wish you a very Happy New Year. I'm not sure what you have been up to but over the past several weeks I have been spent looking over the last year and anticipating good things for 2015.

To say 2014 was challenging is an understatement, but as I reflected over the past 20 years (another story) I realized that amazing things seem to always happen in my life. It is the stuff people dream of and, although there has been a lot of hardships, I am living a divinely orchestrated life and grateful that things continue to improve.

The holiday season was not an easy one because it was filled with reflection, long walks along the coast, and the sea birds and sea mammals seemed to await my arrival. On the old Monterra Ranch, both deer and turkeys allowed me close encounters as I balanced nature activities with intensive review and business planning for the 2015.

Designed to be filled with more change, I'll be sorting out what business looks like moving forward depending on what fits in my life and what doesn't. My hope is to use animal and ocean stories to educate, inspire and help businesses move forward.

My agent is chomping at the bit at my new book ideas and it would be more helpful for her to narrow it down instead of saying they are all great. LOL Such a problem to have. Those projects will be secondary since priorities are focused on getting both my business and personal life where I want it to be.

As part of a select group of entrepreneurs, I was able to get a coveted sport to work with a business coach who promised to keep me on track and really define where my energies are best spent--not easy but I am sure worth it in the long run. Truth be told it was a little scary making the commitment.

Hoping that your year is getting off to a great start and that the holidays were filled with family, friends and fun.

Wishing you are great holiday season filled with love and light.

Happy Tails,

Diana L Guerrero

ARKanimals (
Change is in the air and I'm not sure if you have been on my list for the entire 13 years that I have been writing this newsletter but many people have. Over time, it has changed.

First let me say that I am thankful to have you on the list and will continue reaching out to you in a monthly newsletter but am going to remain on the break from animal related topics until after the first quarter of 2015 and reassess at that time.

My hope is to be able to travel and report on some of the animal related activities but until I recover fully, I have not been doing much. If you have topic ideas you'd like to see me tackle, please do send over suggestions or stories you are interested in.

I'll be doing a series where I'll take questions or conduct a case studies and share them via video and social media. My intention is to return to my beginnings as a marine naturalist, conservationist and to explore new hobbies such as birding under the animal expert moniker but use stories involving animals and nature to send business messages--still under development, I am sure it will change over time.

If you have some thoughts, hit reply and let me know what they are. I'd love to hear your ideas. Watch for a survey so I can get more information over to you related to your interests.
ARKtech (
Do you know the difference between goal setting & goal achievement? Despite the fact that over 42% of people drop their New Year's resolutions by the end of the second week of January, you can chart success if you plan and conduct regular reviews and assessments and repeat what works or redirect if necessary.

If you are a member of the BBCOC, you'll see my comments in the January Newsletter for the chamber but one of the things that came to mind while constructing the column for business owners, was just how many delay action and they end up never doing things that will make a difference.

Delays give the competition forward momentum while also making it difficult for newly active businesses. Today, to be found by the media and consumers for more exposure and business--you must be online in the right way.

I got a call from a teen who was related to a business we quoted a couple of years ago. Rather than get things done the right way, this person is going to head up that part of the business. The problem is, unless you have a strategy, know your customer demographic and how to get and convert the leads, it is going to be a waste of both time and money.

The online world is changing at record speed. In response, this year we've changed offers, let many clients go, and are moving into specializing in a few industries as well as reputation marketing since it has become the leading reason someone buys from a business or clicks over to a competitor.

2015 predictions are that mobile will be the main driving force in business, and mobile, social and reputation marketing form the triangle of success. So if your business is not online, or you have not updated your online presence in the last year, please hit reply and tell me why.

Anyway, to get your 2015 started off on the right paw, I am going to give you two free offers that will help your business. The first is the "Your 2015 Online Business Marketing Plan" webinar, repeating daily at no charge from January 2 - January 16, 2015 at Noon (Pacific). The good news is that if you sign up and miss the timed session, you can still view the replay.

The second gift is the passion planner which you can download here:

Below are the details for January so far, watch for the BBCOC Training Center webpage to see new additions since it will be updated after the holidays.

For the first quarter, the free "learn at lunch" sessions will continue on Wednesdays. Put them in your calendar now and visit to sign up to your favorite topics and yes, you will be given access to replays.

January Sessions
Your 2015 Online Business Plan (Daily 1/2/2015 through 1/16/2015)

In this free webinar we will specifically address your online business and show you how to develop an online marketing plan for your business. There will always be changes in internet marketing but if you have a plan you can easily adjust to the changes.

Webucation Wednesday Session Topics & Sign Up Links

Chamber Members Sign Up Here for Premium Topic Access:

Non-Members Sign Up for Premium Topic Access Here:

Remember, you or your staff can get webucated for under $100 per month, if you think you qualify to work with ARKtech.Co, drop me a line for more information.

Any finally, are we connected online? Link up since in 2015 I'll be sharing different information across platforms.
Facebook (
Twitter Animals (
Twitter Business (
LinkedIn (
Pinterest (
Google Plus (
Team ARK (

Please feel free to share this newsletter with anyone
who is on the lookout for information related to marketing, reputation, animals
and other topics I find of interest.

PRIVACY STATEMENT: Subscriber information will not be
distributed to anyone.

Subscribe/Unsubscribe: If you subscribed electronically,
you may unsubscribe by following the information (or
clicking on the link) included in your verification
email (or the bottom of this email).

If you signed up at an event, you were entered into the
private database and can be removed by following the
same instructions.

Thanks for joining me.

Want to advertise or sponsor an event? Contact me below.

Copyright 2015 by Diana L. Guerrero
39132 North Shore Drive
Suite 99
Fawnskin, CA 92333

(909) 833-1ARK (1275) ARKtech
(909) 547-4ARK (4275) ARKcentral
(909) 781-4ARK (4275) ARKlady or (800) 818-7387 Events & Media
(800) 962-4544 Skylight Paths Book Wholesale (ISBN 1893361845)
(800) 805-5489 Sterling Publishing Book Wholesale (ISBN 1402729677)

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