ARKlady Diana Guerrero's ARKwire August 2012
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Volume 10, Number 08
Publisher: ARKtech | Guerrero Ink
Online: http://www.guerreroink.com
Copyright © 2012 Diana L. Guerrero. All rights reserved.
Content may not be reproduced without permission.
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ARKwire
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Ark Lady News
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So, it is already August? I've lost track of time which is why my newsletter is late.

My big excuse? Never mind that I was off pet sitting my favorite dog - - the tech business is keeping me busy.

The truth is that I still get begged to take on pet care now and again. With rare exception do I get talked into training or pet care.

However, I LOVE this animal and he loves me with equal ferocity.

The funny thing about that is we both need rest and recovery after I spend time there.

You see, I am still working on my stamina and he is a high energy dog that really gets to live the high life when I am around.

His owner is one of the big wigs at Google and the dog had to stay behind temporarily when his owner went to live overseas.

The family loves him but as an animal gal, my ideas are very different. Local dog owners were insisting that I should consider taking him on as mine - - which won't happen and which was also meant to be a compliment. He is just so fulfilled and happy with me.

It has been years since I closed my pet sitting business but old habits die hard and it amazes people just how complex it is to watch a dog.

Here it is a rigorous routine made up of supervised trips near the woods, long walks along the creek, through the park, or with other pets out early.

My pals were a bit astounded at the paperwork I required. The truth is that many people opt to use a family member or friend - - with disastrous results.

Pet loss or injury, house damage, theft and a lot of other dramas seem to surface when a non - professional is brought in.

It makes me wonder just why people would put their animals or house at risk.

I was reflecting that last year at this time I had just returned from a fabulous trip to Monterey and Carmel where I spent time with a pet sitting pal.

I talked to my pal up there yesterday since I saw the photos from her pet sitting assignment on the beach at Carmel.

So, just thinking out loud that if you ever wanted a great career playing with animals - - pet sitting is something to consider.

Anyway, apologies that this is a few days late but have a great month and happy tails!

Diana L Guerrero
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ARKanimals
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ARKanimals
Things at ARKanimals have been quiet. I haven't been taking clients and have nestled into the regime of backyard birding - - or in the case, party perch birding.
Even so, I took on a couple of puppy clients. I tend to enjoy puppy training because they are fun and because training them is vastly different from training older dogs.

One of the things I think it is important for people to know is that a pet is a lifestyle not just a training effort that starts and stops at a specific time.

One of the reminders came up when a popular birder discussed the difference between being passionate and being obsessed when it came to birds.

This made me laugh because as a professional, I've always been passionate about animals but not obsessed.
I know quite a few people who are obsessed with animals. It is not normal nor do I think it is healthy.

My recent reunion with other animal training pros reminded me just how great it is to be around other pros because there isn't a disconnected idea of what animals are or what they need but rather a pragmatic respect for the creatures they are.

In contrast, around me I see people who want to attach themselves to an idea of what an animal is or what they need.

They miss the authentic connection with the animal and also want to make them into the idea that fits the human image or desire.

This is one of the reasons people have trouble with behavior and training. But rather than go on and on, it looks like I'll need to do another article on the topic.
My birding colleague might enjoy it.

In the meantime, if you have not seem these articles from ARKanimals, go have a look:

http://www.arkanimals.com/are - you - sensible - or - senseless - when - it - comes - to - animals/

http://www.arkanimals.com/animal - professional - or - animal - lover/

If the links are broken just copy and paste in your browser to get to the articles.

Do you have tips to share on this topic? Please share it at http://facebook.com/ARKanimals or http://facebook.com/TheArkLady
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ARKtech
Things are busy out in the cyber - jungle. I've been busy setting up review boxes for clients and working to get their online reputation cleaned up so it can be marketed.

The funny thing is, not all businesses get reviews. If you are a pet business or animal related facility, chances are you don't have much going online.

Many of us get our referrals directly from other businesses and word - of - mouth.

This means that a large number of pet businesses are not active online but I know many who use their mobile devices to keep in contact with their clients, update their customers and more.

Recently someone asked me about social media, they wanted to know what I thought.

There are three pie pieces in the simple story.

Search engine marketing, social media networking/marketing, and reputation marketing.

They all work together but I don't know a lot of businesses that can tell me that there social media marketing is making them money.

ROI (return on investment) means being able to track your results and translate them into something tangible.

New customers, more sales, new referrals, interviews or features that highlight your business...things like that mean that something tractable is happening.

What are you tracking?

If you are not tracking what is working, then it is likely that you are wasting time and energy without knowing what is really working for you.

If you are on the web, using analytics is something that should be set up on your websites.

A tracking number will tell you where the calls comes from.

Social media statistics can also reveal a few things.

Together they can tell you a lot.

When the Yellow Pages representative called my client to see if she wanted to continue advertising. I pulled the report...in a year she had three leads that did not do her any good.

But the first week we put in her new number, she had a call that booked a session.

That is what you should be looking for. Being online is no longer optional - - but it needs to work for you.

Check your local ranking for free with my compliments here ==>>http://LocalRankingReport.ARKtech.co

If you find you need help. Call ARKtech at 909.833.1275

If you are interesting in more tech talk and keeping up with this trend, find us at http://facebook.com/ArkTech
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ARKwire | News from the ARKlady
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Copyright © 2012 by Diana L. Guerrero
39132 North Shore Drive
Suite 99
Fawnskin, CA 92333

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