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How to Market Your Book for Free; The Essential Guide for Authors, Publishers and Publicists is the perfect accompaniment to a book’s marketing plan. Marketing is the means, not the goal; selling is the goal. Due to the current state of the economy, many industries are suffering because of a decline in sales. However, the book industry has not been adversely impacted as other industries. Therefore, authors still have an opportunity to market their book to capture the sale. This guide list various ways to market to reach a desired target market and bring exposure to a book. It outlines ways to market for free to earn a high return. It is resources that will help a book do well beyond the shelf.
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How to Market Your Book for Free; The Essential Guide for Authors, Publishers and Publicists is the perfect accompaniment to a book’s marketing plan. Marketing is the means, not the goal; selling is the goal. Due to the current state of the economy, many industries are suffering because of a decline in sales. However, the book industry has not been adversely impacted as other industries. Therefore, authors still have an opportunity to market their book to capture the sale. This guide list various ways to market to reach a desired target market and bring exposure to a book. It outlines ways to market for free to earn a high return. It is resources that will help a book do well beyond the shelf.
Why buy this book?
Most authors give up and stop promoting their book if they do not reach a bestseller status within 6 months. A book becomes a bestseller mainly because an "authoritative" source says it is. Some are based on sales data; others generally do not detail specific criteria, such as numbers sold, sales period, sales region, and so forth. Lists simply give the highest-selling titles in the category over the stated period. It is estimated that 200,000 new books are published each year in the U.S., and less than 1% achieve bestseller status. In the U.S., the five major publishers—Random House, HarperCollins, Time Warner Publishing, Penguin USA, and Simon & Schuster—are responsible for about 80% of bestsellers; the five majors together with the next five largest publishers—Macmillan, Hyperion, Rodale Press, Houghton Mifflin, and Harlequin Enterprises—control around 98% of all United States bestsellers.¹
A large budget and a chain of literary agents, editors, publishers, reviewers, retailers, and marketing efforts are involved in "making" bestsellers. If you have the wherewithal and the budget, you can research strategies to reach the bestseller status. However, if you don’t have the budget, then this book will help you reach your target market.
If you are an author published through a major publishing house, your publisher will market your book for a period of time, but what happens after that? You will be responsible for marketing your book. Therefore, whether you are a self-published author or published through a major publishing house, your earning potential is dependent upon YOU and your marketing efforts.
¹Maryles, Daisy. Bestsellers by the Numbers". Publishers Weekly; 9-Jan-2006. Retrieved 22-Apr-2006.
Excerpt
Affiliate marketing is an online advertising channel in which advertisers (online merchants that sell products or services) pay publishers (independent parties that promote the products or services of an advertiser on their Web sites) only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience. Affiliate Marketing is a "pay-for-performance" model; in essence, the current versions of the "finders'-fee" model, in which individuals who introduce new clients to a business are compensated. The difference in the case of affiliate marketing is that advertisers only pay their publishers when the new client introduction results in a sale or a lead, making it a low-risk, high-reward environment for both parties.
Source: http://www.cj.com/
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