Many very talented and successful authors contributed to this groundbreaking book. It is the "How to" of marketing and increasing sales. There are sections devoted to marketing books in particular. A "must have" for those new to marketing their work.
Dozens of America's most successful business owners, marketing experts, sales gurus, and other professionals have collaborated to bring you this unique book overflowing with practical tips sure to give your business the marketing boost it needs to finally become profitable.
The wide range of topics covered in this resourceful guide include: developing effective branding and image, today's PR and media strategies, networking, sales, technology, event planning, and how to have the "think-to-win" mentality that will get you ahead. Everyone who contributed to this book understands how challenging it can be to make the hard decisions that face new business owners, and they explain their secrets for success in a way that is both informative and applicable. These experts learned their lessons the hard way and are now providing proven methods to help you grow your business right away.
In her two chapters, Kathryn Seifert, Ph.D. looks at different ways to gain recognition in your target markets and in the press—and how these two endeavors go hand in hand. One chapter discusses how to write your own effective press releases and what services to use to distribute them. Her other chapter helps you write and publish your own articles that showcase your expertise. Both are tactics that will bring credibility and notoriety to your business.
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